Why Americans Are Obsessed With Canned Cocktails Like High Noon

CNBC

Over the past decade, malt-based canned drinks like White Claws have grown exponentially in popularity in the U.S. But by 2022, White Claw hard seltzer sales had peaked as the market became highly saturated. Now, canned cocktails are on the rise as brands like High Noon, Nutrl and Cutwater control a large portion of the $2.8 billion dollar industry. Between 2021 and 2023, spirit-based drinks doubled their market share in the U.S ready-to-drink market. Watch the video to find out why conglomerates like Coca-Cola, Molson Coors and Anheuser-Busch InBev have entered the canned cocktail market, too. Chapters: 0:00 Introduction 1:35 Chapter 1 - Rise of ready-to-drink 4:35 Chapter 2 - Non-traditional players 10:20 Chapter 3 - Competitive Landscape Produced, Shot, and Edited by: Ryan Baker Additional Editing by: Darren Geeter, Andrea Miller Animation by: Christina Locopo Production Support: Jordan Smith Senior Managing Producer: Tala Hadavi Additional Footage: Getty, The Coca-Cola Company » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer: https://cnb.cx/4fB26Ru Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Americans Are Obsessed With Canned Cocktails Like High Noon