))
Engagement: Using interactive advertising technologies to target consumers
Manage episode 172016776 series 1367947
内容由Comcast Spotlight提供。所有播客内容（包括剧集、图形和播客描述）均由 Comcast Spotlight 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Although television has traditionally been thought of as a reach vehicle, new technologies are allowing advertisers to also engage and connect with consumers. Watch this brief video to hear from Sean Cunningham, President & CEO of the Cable Television Advertising Bureau, as well as Andrew Ward, Regional VP for Comcast Spotlight, who explain how advertisers are engaging with consumers by integrating telescoping to VOD, iGuide Banners and Remind Record into their campaigns.
40集单集
分享
