))
Engaging the Persuadables With Florencia Lujani
Manage episode 428686647 series 3585083
内容由Dickon and Communicating Climate Change提供。所有播客内容（包括剧集、图形和播客描述）均由 Dickon and Communicating Climate Change 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This episode features a conversation with Florencia Lujani, Strategy Director at ACT Climate Labs. It was recorded in November 2023.
With over 15 years’ experience working at a slew of top creative agencies, Florencia is an expert in brand strategy, creative planning and ideation, as well as in consumer and cultural insights.
She has developed strategies and creative campaigns for globally recognised brands and non-profits like YouTube, Friends of the Earth, KitKat, Greenpeace, Chelsea football club, O2, the Olympic Games, and many more.
In her role at ACT Climate Labs, Florencia now supports climate organisations reach a new audience called “The Persuadables,” who are considered key to increasing public support for climate action.
Amongst other things, Florencia and I discussed the latest research conducted to better understand the persuadables, the ways that information we’re exposed to shapes our perceptions of the world, and lessons that those working in the climate space could learn from marketing and advertising.
Additional links:
Visit the ACT Climate Labs website
Access the latest Persuadables research here
Read more about the Persuadables here
45集单集
分享
