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Greenwashing 101 With Harriet Kingaby
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This episode features a conversation with award-winning campaigner, Harriet Kingaby. It was recorded at the end of October 2022.
Harriet is an activist working at the intersection of advertising, climate change, and misinformation, and has worked with some of the world’s biggest brands, start-ups, and social enterprises to land international climate change campaigns, build brands with purpose, and create behaviour change programs with impact.
She co-founded The Conscious Advertising Network, something we’ll hear plenty about in this episode, and works as Insight Lead at Media Bounty, a creative and media agency that believes environmental and social innovation drives business performance.
After some obligatory Brit-on-Brit weather chat, our conversation gets stuck into all things greenwashing.
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