Ep 164. Unlocking the Power of Word-of-Mouth: Lessons from Jonah Berger’s 'Contagious'

Communication Strategy That Works podcast

Why Reading Business Books Matters: Kicking Off a Monthly Book Review episode

In today’s fast-paced world, it’s easy to feel like there’s never enough time to step back and invest in learning. But here’s the thing: staying sharp and innovative in any field, especially communications, requires fresh ideas and new perspectives. And one of the best ways to get those? Reading business books.

Sure, some might argue that we can pick up tips from blogs, podcasts obviously, or even social media. But there’s something different about diving into a well-researched book. It’s like having an in-depth conversation with an expert—a chance to explore their ideas fully, understand the stories behind their strategies, and learn lessons that stick. So I am mixing up podcast learning with a book review a ‘pook’ review?

Anyway, that’s why I’ve decided to review a book on this blog once in a while. It’s a way to hold myself accountable for making time to read, but also to share the insights I discover with you. Whether you’re looking for practical tips, big-picture inspiration, or just a spark of curiosity, I hope these reviews will bring you something valuable.

This month, I’m kicking things off with Jonah Berger’s "Contagious: Why Things Catch On." It’s one of the top 2024 books for anyone interested in marketing, communication, or understanding why some ideas and products take off while others don’t. So, let’s dive in and explore what makes "Contagious" such a must-read—and how it can help us all create messages that stick.