))
Partnerships & Gen Z and Millennial eCommerce with Alex Zachman
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Show Notes
Content Plus Commerce Episode 11
Host: Blake Puryear Guest: Alex Zachman
On this episode Blake is joined by Alex Zachman of Old North Collective
[00:01:25] - background of Old North Collective
[00:04:00] - go to tools, toolsets for side builds, store builds, marketing, and analytics
[00:07:56] - stop doing just search engine marketing
[00:10:04] - leveraging non traditional marketing tactics to hit the Gen Z and millennial audience
[00:18:21] - value of partnership between agencies and platforms
[00:22:40] - What are some coming trends that will take people by surprise
Quotes from the Episode:
“If I do something by gut or feeling, I am doing it wrong.” [00:03:33]
“Advertising online typically is below 50% trust, mail if you do it well is 80 or 90% trust accuracy.” [00:08:40]
“When you are looking at non traditional social platforms, advertising ends up being a lot less expensive.” [00:11:07]
“The more personal you become with communication, the less you need to communicate.” [00:14:48]
Links:
Old North Collective - https://www.onc.design
Quantcast Measure ([https://www.quantcast.com/products/measure-audience- insights/))
Fullstory ([http://www.fullstory.com])
Qualtrics ([https://www.qualtrics.com/](https://www.qualtrics.com/))
What is Omnichannel? ([https://loyaltylion.com/blog/omnichannel-ecommerce](https://loyaltylion.com/blog/omnichannel-ecommerce))
Voxie SMS Messaging ([https://www.voxie.com/]
Headless Commerce ([https://www.digitalcommerce360.com/2018/12/05/what-is-headless-commerce-and-why-it-is-growing-in-popularity/
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