Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change
Manage episode 438313334 series 3513482
内容由Casey Nobile提供。所有播客内容(包括剧集、图形和播客描述)均由 Casey Nobile 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
Episode Highlights:
- [10:01] The Power of Product-Led Growth
- [26:35] From Startup to Scale-Up
- [28:32] “Creative Destruction”
- [31:06] Transitioning from Traditional Marketing to Influencer Marketing
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
32集单集
Manage episode 438313334 series 3513482
内容由Casey Nobile提供。所有播客内容(包括剧集、图形和播客描述)均由 Casey Nobile 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
Episode Highlights:
- [10:01] The Power of Product-Led Growth
- [26:35] From Startup to Scale-Up
- [28:32] “Creative Destruction”
- [31:06] Transitioning from Traditional Marketing to Influencer Marketing
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
32集单集
所有剧集
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