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The Power of Purpose-Driven Brand Stories with David Aaker

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Manage episode 435543206 series 3513482
内容由Casey Nobile提供。所有播客内容(包括剧集、图形和播客描述)均由 Casey Nobile 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.
Episode Highlights:

  • [10:40] Purpose In Branding
  • [23:40] The Value of Subcategories
  • [32:42] Message Distribution
  • [37:00] Marketing and AI
  • [38:58] The Future of Marketing
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/4cBldZe


Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
  continue reading

32集单集

Artwork
icon分享
 
Manage episode 435543206 series 3513482
内容由Casey Nobile提供。所有播客内容(包括剧集、图形和播客描述)均由 Casey Nobile 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.
Episode Highlights:

  • [10:40] Purpose In Branding
  • [23:40] The Value of Subcategories
  • [32:42] Message Distribution
  • [37:00] Marketing and AI
  • [38:58] The Future of Marketing
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/4cBldZe


Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
  continue reading

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