Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Ryan Helms提供。所有播客内容（包括剧集、图形和播客描述）均由 Ryan Helms 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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The #1 Most Important (and Commonly Missed) Thing in Organic Content Marketing & How to Fix It
Manage episode 323505679 series 2147174
内容由Ryan Helms提供。所有播客内容（包括剧集、图形和播客描述）均由 Ryan Helms 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
🤖 Automatically create podcast show notes: https://www.melville.app
✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels
If there’s one thing that people get wrong in content marketing: it’s attribution.
I could even bet that there’ll be qualified digital marketers here who have never even heard of the word before.
But that’s OK, because in today’s episode, we hit you with an A-Z crash course on what you gotta know from the expert himself, Steffen Hedebrandt.
Steffen is gonna go over how attribution and data can help you, how it impacts the customer journey and some surprising truths about the methods of doing it nowadays…
Make sure to check it out!
Key Takeaways:
- Intro (00:00)
- How data can impact the customer journey (00:36)
- The truth about analytical tech nowadays (04:13)
- What kind of content develops the most trust (07:48)
- Hear more from Steffen (11:44)
Additional Resources:
✅ Learn more about B2B attribution at: https://dreamdata.io/b2b-attribution
🎤 We create Content Funnels™: https://bit.ly/contentfunnels
🦸♂️ Join the Podcast Rocket community: https://bit.ly/podcast-community
Connect with me:
👉 LinkedIn: http://bit.ly/ryan_linkedin
👉 Instagram: https://bit.ly/helms-IG
222集单集
分享
Manage episode 323505679 series 2147174
内容由Ryan Helms提供。所有播客内容（包括剧集、图形和播客描述）均由 Ryan Helms 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
🤖 Automatically create podcast show notes: https://www.melville.app
✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels
If there’s one thing that people get wrong in content marketing: it’s attribution.
I could even bet that there’ll be qualified digital marketers here who have never even heard of the word before.
But that’s OK, because in today’s episode, we hit you with an A-Z crash course on what you gotta know from the expert himself, Steffen Hedebrandt.
Steffen is gonna go over how attribution and data can help you, how it impacts the customer journey and some surprising truths about the methods of doing it nowadays…
Make sure to check it out!
Key Takeaways:
- Intro (00:00)
- How data can impact the customer journey (00:36)
- The truth about analytical tech nowadays (04:13)
- What kind of content develops the most trust (07:48)
- Hear more from Steffen (11:44)
Additional Resources:
✅ Learn more about B2B attribution at: https://dreamdata.io/b2b-attribution
🎤 We create Content Funnels™: https://bit.ly/contentfunnels
🦸♂️ Join the Podcast Rocket community: https://bit.ly/podcast-community
Connect with me:
👉 LinkedIn: http://bit.ly/ryan_linkedin
👉 Instagram: https://bit.ly/helms-IG
222集单集
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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continue reading
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continue reading
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The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
