Katrin Suetterlin: Content Design for Neurodiversity – Episode 115

Content Strategy Insights

Katrin Suetterlin Katrin Suetterlin is a content architect, a content designer, and an expert on designing for neurodivergent populations. You hear jokes about ADHD, dyslexia, and similar neurological conditions all the time, but as designers we need to take neurodivergence seriously. Research shows that at least 20% of the population exhibits one or more types of neurodiversity. If you're a human-centered design practitioner, you don't want to overlook this important group of humans. We talked about: her work at wefox, a German insuretech company, where she is a UX content architect what neurodiversity is (not just ADHD and dyslexia), how it affects people, and how gender identity can affect a person's experience of it the role accessibility in designing for neurodiversity the incidence of neurodiversity - at least one in five people worldwide how to address neurodiversity in your content-design practice, and how folks who are not neurodivergent can also benefit from these practices how physical architectural practices and other professions address neurodivergence Katrin's bio Katrin Suetterlin is a UX writer and content designer with a Master's degree in German and English literature, a background in language teaching and SEO, PR and online marketing. She is a soulful and witty public speaker, advocating for inclusion, ethical design and visibility of neurodiversity. Appearing in her community's podcasts, conferences and meetups, her goal is to bring a different perspective to the discourse and learn from others. Together with two co-founders, she is also holding a monthly meetup for German UX writing. Along with Andrew Astleford, Katrin is executing a different kind of pair-writing in a question and answer format to shed light on a myriad of facets the profession of human-centred UX writing offers. Connect with Katrin online LinkedIn Medium Pair writing across the pond (connect with Katrin to get access) Links and resources mentioned in the interview Katrin's survey Neurodiversity is a strength in UX Design by Saskia Mick Neurodiversity and User Experience with Kalina Tyrkiel Designing for Neurodiversity by Rain Breaw, Interaction Designer, Google Masking & Sensory Issues by Neurodivergent Rebel Human Neurodiversity Should Be Celebrated, Not Treated as a Disorder | Op-Ed | NowThis Neurodivergent designers on Twitter How to Embrace Neurodiversity in your Employer Brand Enabling Spaces featuring a simulation produced by the National Autistic Society UK Office Space Design for Neurodiversity Video Here’s the video version of our conversation: https://youtu.be/doSyIoqCMq8 Podcast intro transcript This is the Content Strategy Insights podcast, episode number 115. It's common to joke about ADHD, dyslexia, and similar neurological conditions. But as content designers - and as design professionals in general - we need to think seriously about them. Research shows that at least 20% of the population exhibits one or more of these types of neurodivergence. To learn more, listen in on this conversation with Katrin Suetterlin, a content architect and an expert on designing for neurodivergent populations. Interview transcript Larry: Hi, everyone. Welcome to episode number 115 of the Content Strategy Insights Podcast. I am really happy today to have with us, my friend, Katrin Suetterlin from Germany. She's a senior content architect at wefox, which is an insurance technology company in Germany. Welcome, Katrin. Tell the folks a little bit more about what you do there at wefox. Katrin: Hello. I'm basically doing what I've been doing all my life, which is writing and making things better for others, because I'm a user myself and I experience the world a little bit differently and I want to make it better and more inclusive for everyone. Wefox does insuretech, which means we try to digitalize all the steps of insurance,