Kyla Scanlon on Communicating Economic Ideas through Social Media

Conversations with Tyler

Kyla Scanlon has made it her personal mission to bring economics education to a larger audience through social media. She publishes daily content across TikTok, YouTube, Substack, LinkedIn and more, explaining what is happening in the economy and why it is happening. Tyler calls her first book In This Economy? How Money & Markets Really Work a “good and bracing shock to those who have trained their memories on some weighted average of the more distant past.”

Tyler and Kyla dive into the modern state of economics education and a whole range of topics like if fantasy world building can help you understand economics, what she learned trading options at 16, why she opted for a state school over the Ivy League, lessons from selling 38 cars over summer break, introversion as an ingredient for social media success, if she believes in any conspiracy theories, Instagram scrolling vs TikTok scrolling, the decline of print culture, why people are seeking out cults, modern nihilism, how perspective can help with optimism, the death of celebrity and the rise of influencers, why econ education has gone backward, improving mainstream media, YIMBYism and real estate, nuclear pragmatism versus utopian geothermalists, investing advice for young people, why she thinks about the Great Depression more than Rome, creating the next Free to Choose, and more.

Read a full transcript enhanced with helpful links, or watch the full video.

Recorded July 8th, 2024.

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Photo Credit: Rachel Woolf