Meta Rolls Back Fact Checking And David Dobrik Returns, Feat. Adam Conner Creator Upload podcast

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

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Creator Upload

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The Boy Who Cried TikTok Ban 28:49

1 day之前28:49

28:49

Technically, TikTok is supposed to be banned again tomorrow. Will it? It remains to be seen...but in the meantime, a long line of potential buyers have risen their hands. What will Trump decide? Lauren and Josh break it down today, along with all the other creator economy headlines fit to discuss. Here's more detail on what we covered today: Spotter just took YouTube's biggest creators to its own Upfronts - Tubefilter Creators want to go steady with big brands - Tubefilter Spotter Showcase – NYC 2025 Trump to Outline TikTok Deal Proposal, With ByteDance Retaining Stake — The Information Trump team has weighed deal to save TikTok that would leave algorithm in Chinese ownership AppLovin and Amazon Emerge as TikTok Bidders Ahead of Trump’s Deadline - WSJ Amazon Said to Make a Bid to Buy TikTok in the U.S. - The New York Times Why a 30-Year-Old Magazine Is Embracing Creators — The Information QVC will be on TikTok 24/7 with round-the-clock shoppable streams - Tubefilter A fresh estimate suggests that YouTube could be worth as much as $550 billion - Tubefilter Hollywood studios were claiming AdSense revenue from YouTube's deluge of AI slop. Now what? - Tubefilter Movie studios are being financially rewarded for AI slop on YouTube | The Verge Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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What is a View, Really? feat. Drew Baldwin, Founder & CEO of Tubefilter 33:01

8天之前33:01

33:01

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today: YouTube is making Shorts views go up - Tubefilter Seniors are watching twice as much YouTube on TVs as they were a year ago - Tubefilter YouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto 2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment Peyton Manning Joins $45 Million Fundraising for Good Good Golf - Bloomberg Good Good just got $45 million to grow its YouTube golf empire - Tubefilter Influencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter 'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard Dem No, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - Tubefilter Viral morning routine creator Ashton Hall doesn’t care about people copying his content - Dexerto Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Bluey vs Brainrot, and a Major Influencer Investment Prediction Comes True Early 23:48

15天之前23:48

23:48

Lauren and Josh are back in the studio (Josh, notably, caffeine-free) to discuss the biggest beef in kids content today...Bluey vs Brainrot? Well, at least that's what YouTube's new Youth Digital Wellbeing Initiative has us believing. Elsewhere: more than half of brands will pay YouTubers to market their products this year; March Madness sells out its ad space early, and the biggest game show of all time is on for Season 2. Here's more detail on what we covered today: Bluey is the top kids' show on streaming. Rights holder BBC is "only just getting started." - Tubefilter There's a lot of slop on the internet. YouTube, Moonbug, The Wiggles, and more say they'll stop kids from watching it. - Tubefilter More than half of brands will pay YouTubers to market their products this year - Tubefilter March Madness ads sold out "earlier than it has historically.” Did NIL influencer deals play a part? - Tubefilter Lilly Singh is launching a network for South Asian YouTubers - Tubefilter MrBeast will give away $15 million in prizes during second season of 'Beast Games' - Tubefilter Turns out Gen Z doesn't like video podcasts. Now what? - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Creators Go Upfront, MrBeast Investor Deck Leaks, and the Sidemen Charity Match Crushes 35:12

22天之前35:12

35:12

Lauren has just returned from SXSW (and announced a new role!) and is here with Josh to spill all the details on the creator front from the marathon conference. Then: creators are usurping TV ad dollars via their own version of Upfronts, and MrBeast's investor deck leaks additional detail about his various businesses. Plus: the biggest creator charity event of the year just happened in the UK, and it crushed. Here's more detail on what we covered this week: Lauren's got a new gig! SXSW behind the scenes: 6 topics everyone was debating in TV, film, and the creator economy Top YouTube Creators to Hold Their Own Upfront Event in Bid for TV Ad Dollars Creators are making premium shows on their channels, so Spotter is giving them their own upfront - Tubefilter MrBeast's investor pitch deck shows why he's shifting his focus to Beast Industries - Tubefilter Snap introduces AI Video Lenses powered by its in-house generative model | TechCrunch Instagram is sliding into your DMs with 20 new features - Tubefilter Instagram Has Launched Over 20 New DM Features Recently: CHART - Business Insider Sidemen soccer match raises £4.7 million for charity, cements its legacy as top-tier creator entertainment - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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YouTube is Going Premium. Can Creators Adjust? 29:56

29天之前29:56

29:56

Josh rediscovers crochet and Lauren teases SXSW. Meanwhile, YouTube is leaning harder than ever into its premium era, and creators are scrambling to polish their content offerings to match. Here's more detail on what we covered today: YouTube brings its more affordable ‘Premium Lite’ subscription to the US | The Verge YouTube's Premium Lite tier arrives, providing cheaper access to ad-free viewing - Tubefilter YouTube wants to use its dominance on TV screens to sell more premium subscriptions - Tubefilter How YouTubers are adapting their businesses to cash on a TV gold rush The True Costs of Being on YouTube - by carla lalli music Twitter Co-Founder Ev Williams Is Building Another Social Network Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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MrBeast Worth 5 Billion, Alex Dumps Alix, and Crime Junkie Cashes In 35:39

5 weeks之前35:39

35:39

Lauren and Josh are finally back in the studio together, just in time for MrBeast to claim his business should be valued at $5 billion. Elsewhere, Alex Cooper dumps Alix Earle as the latter leaves Unwell, YouTube takes over the podcast crown, and Crime Junkie cashes in (though with over $40 million of annual profit...why?). All that, plus Reels might go standalone. Lots to cover! Here's more detail on what we discussed today: YouTube Star MrBeast Is Raising Money at a $5 Billion Valuation MrBeast Admits He Lost A Lot Of Money On 'Beast Games': "I Lost Tens Of Millions Of Dollars On That Show. I'm An Idiot." YouTube's podcasts now reach one billion users per month - Tubefilter YouTube's next anti-ad blocker move? Introduce cheaper Premium - Tubefilter Instagram May Launch Reels as Separate App, Increasing Pressure on TikTok — The Information Alix Earle’s ‘Hot Mess’ Podcast Dropped by Alex Cooper’s Unwell Network (EXCLUSIVE) Alix splits from Alex: Earle dropped from Cooper's Unwell Network - Tubefilter 'Crime Junkie' Host Ashley Flowers Raises $40 Million to Build Podcasting Empire - Bloomberg The most popular podcaster not named Joe Rogan is building a $250 million true crime network - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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True Crime, Fake Content? Plus NikeSKIMS and the Creator Brand Landscape, feat. Billy Parks of Slow Ventures 35:56

6 weeks之前35:56

35:56

This week, Josh welcomes special guest cohost Billy Parks. Billy is a Venture Partner at Slow Ventures, which recently announced a $60 million fund for creators. On the show, we discuss the landscape of creator brands through the investor lens -- and also take a look at some headlines for the week, including the NikeSKIMS announcement and a peculiar case of true crime, fake content. Here's more detail on what we covered this week: Follow Billy Parks on LinkedIn. Slow Ventures announces $60 million fund to back creator businesses in "high value verticals" - Tubefilter YouTube shuts down "true crime" channel that was all AI lies - Tubefilter NIKE, Inc. and SKIMS Introduce New B rand for Women: NikeSKIMS How a computer that 'drunk dials' videos is exposing YouTube's secrets Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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YouTube 20 Years Later, feat. Jamie Gutfreund 41:16

7 weeks之前41:16

41:16

This week, Lauren is joined by special cohost Jamie Gutfreund (Forbes; Creator Vision) to look back at 20 years of YouTube through the lens of their 2025 letter from CEO Neal Mohan. Then: Netflix pursues podcasters, Poppi tarte-d at the Super Bowl, and Buzzfeed invests in hopecore via a new social media platform. Here's more detail on what we covered this week: Follow Jamie Gutfreund on LinkedIn! Jamie covers the creator economy on Forbes -- more here. More on Creator Vision here. From the YouTube CEO: Our big bets for 2025 Neal Mohan says YouTube is the new TV--and creators are the new Hollywood - Tubefilter Despite YouTube's investment in Shorts, viewers are gravitating toward long-form video - Tubefilter February 14 marks the 20th anniversary of YouTube's founding - Tubefilter YouTube and Spotify want to be video podcast kings. But they might have a new challenger: Netflix. - Tubefilter Netflix is eyeing video podcasts and once courted 'Call Her Daddy' star Alex Cooper BuzzFeed to launch new social media platform called BF Island Duolingo Owl Dies—But ‘The Dead Internet Theory’ Lives On Poppi sent vending machines to influencers — and it majorly backfired Celebrities Protest Kanye West in Fake AI Video; Scarlett Johansson Makes Statement Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Josh and Lauren Visit SoCom 2025 27:17

8 weeks之前27:17

27:17

It’s a rare occurrence that Josh and Lauren are in the same place — BUT, they come together today during SoCom 2025 to hit us with all the hot creator economy goss. Headlines include: YouTube’s Community push and creators at the Super Bowl. Hike! Here are the main headlines for the week: YouTube wants creators and fans closer than ever with its new Communities update - Tubefilter Creators are ruling Super Bowl advertising. Doritos brought back a classic contest to get in on the fun. - Tubefilter Khaby Lame vows to "see all the world and its problems" as UNICEF Goodwill Ambassador - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Meta's Creator War Chest, NFL Access for Legends, and Trump Creator Credentials 28:51

9 weeks之前28:51

28:51

Josh and Lauren are back in the studio! Major news for today: Meta is balling out on creators (again), the NFL is giving more content access to its legends, and Trump-favoring creators will now have a path to gain White House credentials. This episode is sponsored by Memberful. Memberful is a best-in-class membership software that empowers creators to build customized membership businesses. Creators can generate reliable recurring revenue, all while fostering meaningful connections with their audiences. Get started for free; no credit card required. Link: https://tbfltr.co/tfmf25 Here are links to more detail about what we discussed this week: Leaked Instagram Contracts Reveal What It's Paying Creators for Reels - Business Insider Instagram gives creators more insight into their reels' performance | TechCrunch Creators are getting thousands of new followers by posting Trial Reels. Was that Instagram's plan all along? - Tubefilter The NFL is turning ex-players into "media moguls" on YouTube - Tubefilter NFL Lets Former Players Tap Its Video Archive for YouTube Posts Trump administration to creators: "You will be allowed to apply for press credentials to this White House." - Tubefilter The Second Trump Presidency, Brought to You by YouTubers YouTube cozies closer to the NFL, replacing TikTok as Super Bowl tailgate sponsor - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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TikTok Gets a Lifeline, feat. Kaya Yurieff 39:57

10 weeks之前39:57

39:57

This week, Josh is joined by special cohost Kaya Yurieff. Kaya is Team Leader for the Creator Economy beat at The Information, and originally scooped the news that TikTok would be shutting down ahead of its supposed ban. Now that the ban has been delayed for 75 days, Kaya joins the show to talk about what happens now. Here's what we discussed: Follow Kaya Yurieff on LinkedIn! Kaya's profile on The Information. Inauguration Day’s Trump-Tech Extravaganza These Influencers Helped Get Trump Elected. Now They're Ready to Party Let’s Make a Deal—for TikTok — The Information U.S. TikTok Employees Flee to Meta, Google — The Information Instagram Courts TikTok Creators With Big Cash Bonuses — The Information ‘The vibes were off’: How half a day without TikTok changed everything Trump signs order delaying TikTok ban: What happens now? Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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The Final Hours of TikTok? 31:51

11 weeks之前31:51

31:51

We welcome Lauren back to the studio for the closing days of social media's most impactful app of the last 10 years. TikTok is set to shut down on Sunday January 19, and we're here to discuss it. Plus: the tech elite are cozying to Trump's ways, and Ms. Rachel's empire grows. Here's what we covered today: TikTok reportedly plans ‘immediate’ Sunday shutdown in the US if it’s banned - The Verge Senators who passed the TikTok ban are realizing a lot of people won't like it - Tubefilter TikTok ban: Sen. Markey tries to give a 270 day extension - The Verge The TikTok ban might give "Chinese Instagram" the opening it needs to break into the U.S. - Tubefilter Why TikTok Users Are Downloading ‘Red Note,’ the Chinese App - The New York Times Will YouTube be the new TikTok? It's pushing longer Shorts and more creation tools - Tubefilter Tech advocates and celebs are mad at Mark Zuckerberg, so they're raising $30 million to build a social network he can't control - Tubefilter Inside Mark Zuckerberg’s Sprint to Remake Meta for the Trump Era - The New York Times Netflix wants to keep pace with YouTube among toddlers, so it struck a deal with Ms. Rachel - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Meta Rolls Back Fact Checking and David Dobrik Returns, feat. Adam Conner 33:35

12 weeks之前33:35

33:35

Today Josh is joined by temporary co-host Adam Conner (long-time producer of Creator Upload). We kick off 2025 with a few major headlines about ad networks rising to compete with YouTube and big fact check changes at Meta...oh, and by the way, a huge YouTube star has returned. New year, same us! Here's what we covered today: There are many ways to contribute to victims of the LA Fires. One mentioned on today's show is via Airbnb. More on that here. Comcast just made a platform to "steal" ad dollars from YouTube - Tubefilter Honey's business model is "an adpocalypse all day every day" for creators. LegalEagle just filed a class action suit to get them paid. - Tubefilter Is the Honey influencer marketing scam an isolated incident or a sign of a bigger problem? - Tubefilter Meta axes fact-checking program, is working with Trump administration to "promote free expression" - Tubefilter Meta’s Fact-Checking Reversal Ups Ante for YouTube — The Information David Dobrik is vlogging on YouTube again - Tubefilter Nick DiGiovanni is trying a new recipe for YouTube content - Tubefilter Caleb Pressley and Glenny Balls leave Barstool and take Sundae Conversation with them - Dexerto TikTok Shop Rival Whatnot Raises Funds at $5 Billion Valuation - Bloomberg If you liked producer Adam on the show, follow him here. Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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Socials Go Supreme, Creators Consent, and our 2025 Creator Economy Predictions 34:46

15 weeks之前34:46

34:46

In our 2024 finale episode, Josh and Lauren give us some long shots on what's likely to arise in the creator economy for 2025. Also, we chat about TikTok's case getting picked up by the Supreme Court, monetization on Twitch vs YouTube, and creators now having the ability to consent to AI usage of their content. Happy birthday to our co-hosts!! Here's more detail on what we covered today: TikTok finally scores a win: the Supreme Court will hear its case TikTok CEO meets with Trump as the platform tries to avoid a ban - The Verge The Twitch VOD situation is crazy - Tubefilter YouTube will let creators consent to AI training (and opt them out by default) - Tubefilter YouTube Teams With CAA to Let Talent Identify — and Pull Down — AI Deepfakes of Themselves Josh's key prediction is around TikTok Shop. The momentum is headed their way: TikTok Shop is outperforming Shein and Sephora among US shoppers online Lauren's key prediction is around niche communities and their infrastructure. More there: Who's hiring in the creator economy? 3 key takeaways on the state of jobs in the industry and what to expect in 2025 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK…

Creator Upload

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TikTok Ban Upheld, but the Reel Trial is on Instagram 26:20

16 weeks之前26:20