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Mattie Toia: Black Friday and Beyond
Manage episode 460870938 series 3584530
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The end of the year is peak sales time, extending from Black Friday in November to the sales in January. Mattie Toia, VP of infrastructure at ecommerce platform Shopify, explains how the platform handles this “peak of peaks."
Tom and Mattie discuss the role of resilience, game-day simulations and the use of real-time data visualisation tools, as well as diving into how AI is transforming e-commerce.
And finally, there's an answer to the big question: is Black Friday a bigger peak than Christmas?
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