The Why and Goal Setting

Cut Flower Farming - Growth and Profit in Your Business is renamed The Cut Flower Podcast

内容由Roz Chandler提供。所有播客内容（包括剧集、图形和播客描述）均由 Roz Chandler 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

3+ y ago 12:16

MP3•单集首页

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 23, 2024 19:13 (3M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

So why are you in a cut flower business?

Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business.

This episode explores the why and discusses language in messaging. The why being so much more valuable than the what and the how.

Roz Chandler talks about her two favourite business speakers of all time and why their lessons are relevant and important to cut flower farmers. Roz has been a fan of Simon Sinek for many years. He is an inspirational speaker and author and talks amongst other things about the why. For flower farmers, this is even more important. Of course, you grow flowers and you grow them sustainably but WHY? What fires up your belly and makes you get up and work in your fields? Your customers buy cut flowers from you because of the why.

You will learn:

A technique that will help you determine your why
David Hyner’s pyramid method and how it can help you set your goals

“We imagine a world in which the vast majority of people wake up every day inspired, feel safe wherever they are, and end the day fulfilled by the work they do.” Simon Sinek

Roz also introduces another of her favourites - David Hyner, MD of Stretch Development. David draws from many years of research on goal setting and why the traditional way of SMART goal setting produces average results. Do you want more than average for your cut flower business?

“Lions do not lose sleep over the opinions of sheep” - David Hyner

Resources and links mentioned in this episode:

David Hyner

Simon Sinek

Ted Talk

Connect with Roz Chandler:

Website

Join my Facebook group: Cut Flower Farming Growth and Profit In Your Business

Thank you for listening. I’d love it if you subscribed to the podcast and left a review or rating.

12集单集

#Gardening #Lifestyle #Business #Marketing #Roz Chandler