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Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)
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Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019).
Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode.
Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception.
Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
141集单集
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on May 29, 2024 15:31 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 312955617 series 2795570
Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019).
Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode.
Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception.
Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
141集单集
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