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Ep. #5 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast
Manage episode 429149996 series 3580550
内容由Joshua Feinberg, Data Center Sales, and Marketing Institute (DCSMI)提供。所有播客内容（包括剧集、图形和播客描述）均由 Joshua Feinberg, Data Center Sales, and Marketing Institute (DCSMI) 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In episode #5 of the Data Center Go-to-Market Podcast, you’ll learn strategies for effectively marketing and selling to Chief Technology Officers and Chief Information Officers in the data center industry. Joshua Feinberg shares insights on adapting to changing buyer behaviors, developing buyer personas, targeting CTOs and CIOs on LinkedIn, positioning yourself as a trusted advisor, and overcoming customer fears through client testimonials. You'll walk away with actionable tips for your data center marketing and sales efforts.
#datacentergtm #dcsmi #DataCenters #CTO #CIO #SalesStrategies #BuyerPersonas #LinkedInMarketing
0:00 Coming Up In this episode of the Data Center Go-to-Market Podcast
2:50 How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals)
4:59 Agenda
6:50 Get Up to Speed on the State of CTOs and CIOs
19:07 Prepare Your Team for Today's Buyers
23:15 Engage Buyer Persona: CTO/CIO Oscar
26:06 Recap of How to Market and Sell to CTOs and CIOs
26:47 Q&A on How to Market and Sell to CTOs and CIOs (for Data Center Go-to-Market Professionals)
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