使用Player FM应用程序离线!
Why Rentomojo & Furlenco need to refurbish their strategy
Manage episode 436597935 series 3423246
There was once a time, not too long ago, when you could walk into a young working professional’s rented home in a tier-1 city, and all the furniture would look pretty familiar.
About a decade ago, everyone and their uncle was renting furniture from the two OG rental platforms Rentomojo and Furlenco. It just made sense.
When Rentomojo and Furlenco were launched about a decade ago, they were like an answer to a lot of people’s prayers. It was a great deal – your fridge, washing machine, king sized bed and more would be delivered right at your doorstep. Use them for as long as you need, and return them when you are done.
Cut to 2024, and things have changed. They are struggling to stay relevant.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Want to be part of the Daybreak community? Introduce yourself here.
317集单集
Manage episode 436597935 series 3423246
There was once a time, not too long ago, when you could walk into a young working professional’s rented home in a tier-1 city, and all the furniture would look pretty familiar.
About a decade ago, everyone and their uncle was renting furniture from the two OG rental platforms Rentomojo and Furlenco. It just made sense.
When Rentomojo and Furlenco were launched about a decade ago, they were like an answer to a lot of people’s prayers. It was a great deal – your fridge, washing machine, king sized bed and more would be delivered right at your doorstep. Use them for as long as you need, and return them when you are done.
Cut to 2024, and things have changed. They are struggling to stay relevant.
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
Want to be part of the Daybreak community? Introduce yourself here.
317集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。