))
EP 127: Designing Brand Strategy | Howard Belk
Manage episode 371195288 series 2861039
内容由Bon Ku提供。所有播客内容（包括剧集、图形和播客描述）均由 Bon Ku 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week we talk about simplicity as a strategy.
Howard Belk pulls double duty as Co-Chief Executive Officer and Chief Creative Officer of leading global brand experience consultancy Siegel+Gale, which he claims is one (or two) of the six best jobs on the planet.
He is an entrepreneur who helped a 50-year-old branding firm reestablish industry leadership by embracing its disruptor legacy. Since his arrival at the firm in 2004, he and his colleagues have established Siegel+Gale as The Simplicity Company, truly the go-to firm to help untangle the mind-bending brand mash ups that result from the entrepreneurial adventures of the CEOs they love.
Over his career, he has partnered with Fortune 500 clients to embrace the power of simplicity, purpose, experience and design to transform and grow their companies. Today, he is one of those rare birds who understands both business and design, and more importantly how to embrace one to succeed at the other.
Episode mentions and links:
Howard’s photo credit: Madeline King
Howard’s restaurant rec: Omen
Howard’s book rec: The Last Days of Night by Graham Moore
Follow Howard: Twitter | Insta | LinkedIn
Follow Siegel+Gale: Twitter | Insta | LinkedIn
Episode Website: https://www.designlabpod.com/episodes/127
129集单集
分享
