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Abby Salameh (CAIS) - using data to inform better decision-making in marketing
Manage episode 362867555 series 2661012
内容由Destination CMO, Vincent Phamvan, and Caroline Pickens提供。所有播客内容（包括剧集、图形和播客描述）均由 Destination CMO, Vincent Phamvan, and Caroline Pickens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week on Destination CMO, we sit down with Abby Salameh, the Chief Marketing Officer of CAIS. Abby has over 20 years of experience in the independent wealth ecosystem, and in this episode, she shares her insights on how to develop a successful marketing strategy in the financial industry, and how to develop a successful career as a senior marketing leader. Abby is passionate about helping drive financial advisors towards awareness and adoption of alternative investments, through a tech-enabled marketplace that leads with education. Abby and Vincent discuss the challenges of driving both organic and inorganic growth, and Abby shares her tips on how to build a brand that resonates with your target audience.
Follow Abby on LinkedIn: https://www.linkedin.com/in/abbysalameh/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
#marketing #marketingcareers #marketingcareer #CMOcareers #fintech #podcast #podcaster
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