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Lisa Bratkovich (CMO Syndicate) - subscription business models: the secret to getting them right
Manage episode 362248377 series 2661012
内容由Destination CMO, Vincent Phamvan, and Caroline Pickens提供。所有播客内容（包括剧集、图形和播客描述）均由 Destination CMO, Vincent Phamvan, and Caroline Pickens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As a Fractional CMO with more than 25 years of experience, Lisa Bratkovich is leveraging her expertise in direct-to-consumer marketing to lead CMO Syndicate, a global team of senior marketing leaders who work as Fractional or Interim CMO’s. Besides her role as the Founding Partner and Chief Marketing Officer of CMO Syndicate, Lisa is also the CEO of Direct Upside Group, a customer experience transformation consulting practice. On today’s episode of Destination CMO, Lisa shares her decades of experience in direct-to-consumer marketing growth strategy, and specifically subscription business models. You’ll want to listen to the full episode to hear a common misconception that businesses have about subscriptions, and the secret to getting them right.
Follow Lisa on LinkedIn: https://www.linkedin.com/in/lisabratkovich/
Check out CMO Syndicate: https://www.cmosyndicate.com/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
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