))
Kip Knight (CMO coaches) - the biggest marketers are making today, and what they should do about it
Manage episode 361651051 series 2661012
内容由Destination CMO, Vincent Phamvan, and Caroline Pickens提供。所有播客内容（包括剧集、图形和播客描述）均由 Destination CMO, Vincent Phamvan, and Caroline Pickens 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Our guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author of Learn to Leap: How Leaders Turn Risk into Opportunity, and co-author of Crafting Persuasion: A Leader’s Handbook to Influence Minds and Change Behavior. On this episode of Destination CMO, Kip talks about the biggest mistake he sees marketers making today, and what they should do about it. Vincent and Kip also talk about the changing landscape of marketing, and what they expect to see in the decade ahead. And Kip breaks down the biggest misperception non-marketers have about marketers, and how marketing leaders can change the narrative.
Follow Kip on LinkedIn: https://www.linkedin.com/in/kipknight/
Check out CMO Coaches at www.cmocoaches.com
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
69集单集
分享
