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Future-Proof Your Consumer Data: How to Replace Cookies with Empathy-Based Personas That Convert - Emily Lyman, Branch & Bramble

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Manage episode 396080177 series 3380943
内容由DigiMarCon提供。所有播客内容(包括剧集、图形和播客描述)均由 DigiMarCon 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

| As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use this new data to create marketing personas that convert.

  continue reading

716集单集

Artwork
icon分享
 
Manage episode 396080177 series 3380943
内容由DigiMarCon提供。所有播客内容(包括剧集、图形和播客描述)均由 DigiMarCon 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

| As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use this new data to create marketing personas that convert.

  continue reading

716集单集

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