Transforming How Work Gets Done in Marketing - Justin Ablett, IBM iX

DigiMarCon Podcast

Organizations are facing increasing pressures from key stakeholders: Customers are expecting more and more hyper-personalized experiences at the right time, through the right medium, and in the right manner. At the same time, especially post-covid, employees are wanting to work in different ways, in different places, and at different times. Leading marketeers have an opportunity to rapidly change how work gets done in their teams – to deliver greater productivity, better customer experiences, and happier employees. Companies such as Mattel, Barclays and Adobe are adopting modern ways of working (such as design thinking and agile) alongside exploiting emerging technologies (such as Digital Experience platforms, AI and automation) that are delivering exponential business value. In the words of Fun Boy Three and Banarama, “It ain't what you do, it's the way that you do it”. There has never been a better time to shake up work management to transform content and digital marketing.
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