AI alone won't fix your crappy content

Discussing Stupid: A byte-sized podcast on stupid UX

In Episode 7 of Discussing Stupid, host Virgil Carroll and co-host Cole Schlotthauer from High Monkey tackle the buzz surrounding artificial intelligence (AI) and its implications for technology, marketing, and content management. This episode explores the reality behind AI’s hype, focusing on the importance of high-quality content and structure to make AI truly effective.
Virgil and Cole delve into the nuances of AI’s capabilities, examining the gap between its marketing promises and practical limitations. They discuss tools like schema.org and highlight the challenges organizations face in defining content effectively for AI and search engines. Drawing from years of experience, Virgil emphasizes that AI is only as good as the content it analyzes, echoing the need for robust content governance and thoughtful strategy.
To wrap up, the duo discusses the potential applications of AI in areas like coding and keyword generation while cautioning against viewing it as a quick fix for deeper organizational issues. Listeners will leave with a clear understanding of how to prepare their content and strategies for success in an AI-driven world.
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(0:00) - Intro
(1:38) - Safe to say AI is the buzz right now
(3:10) - Practical capabilities VS marketing hype
(3:55) - Schema.org and AI
(5:50) - AI is not a silver bullet
(9:40) - Staying ahead in the transition to AI search
(11:21) - AI will only be as good as your content
(12:40) - End
The article we referenced:
https://www.cmswire.com/digital-experience/the-growing-importance-of-schemaorg-in-the-ai-era/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss

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