It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
内容由Double Your Freelancing, Brennan Dunn, and Zach Swinehart提供。所有播客内容（包括剧集、图形和播客描述）均由 Double Your Freelancing, Brennan Dunn, and Zach Swinehart 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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2 Big Marketing Mistakes Freelancers Make: Expecting Free Clients & Not Knowing Your Numbers
Manage episode 424355663 series 1402087
内容由Double Your Freelancing, Brennan Dunn, and Zach Swinehart提供。所有播客内容（包括剧集、图形和播客描述）均由 Double Your Freelancing, Brennan Dunn, and Zach Swinehart 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Full show notes: https://dyf.link/episode141
In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.
You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.
This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.
I also talk about:
- The true cost of acquiring clients and why expecting them to be free can hurt your business
- The importance of tracking and understanding your numbers to gain control over your client acquisition process
- How opportunity cost plays a crucial role in your lead generation efforts
- Practical strategies to shift your mindset and approach with client acquisition
- Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources
Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.
Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer
148集单集
分享
Manage episode 424355663 series 1402087
内容由Double Your Freelancing, Brennan Dunn, and Zach Swinehart提供。所有播客内容（包括剧集、图形和播客描述）均由 Double Your Freelancing, Brennan Dunn, and Zach Swinehart 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Full show notes: https://dyf.link/episode141
In this episode, I discuss two major marketing mistakes freelancers often make — expecting clients to be free and not knowing your numbers.
You'll learn how these misconceptions can drastically impact your business and the actionable steps you can take to avoid them.
This episode will help if you're struggling to get consistent clients or want to improve your business efficiency and profitability.
I also talk about:
- The true cost of acquiring clients and why expecting them to be free can hurt your business
- The importance of tracking and understanding your numbers to gain control over your client acquisition process
- How opportunity cost plays a crucial role in your lead generation efforts
- Practical strategies to shift your mindset and approach with client acquisition
- Actionable tips to optimize your marketing efforts and ensure you’re not undervaluing your time and resources
Tune in to discover how these insights can transform your freelance business and set you on a path to greater success and stability.
Check out our free “Charge What You’re Worth” Course at https://dyf.link/offer
148集单集
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类似 Double Your Freelancing Podcast 的节目
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
…
continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
