S4 | Ep 26 | Why One of the World's Biggest Brands has a Commitment to Change and Innovation with Michelle Gansle, Chief Data, Analytics & AI Officer at McDonalds

Driven by Data: The Podcast

In Episode 26, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Michelle Gansle, Chief Data, Analytics & AI Officer at McDonald's, where they discuss why, as one of the world's biggest brands, they still have a commitment to change and innovation and how Data & Analytics fuels that, which includes;

• 3 fun facts that people don’t know about McDonald's
• The data and analytics goals of McDonald's
• The size and scale of the D&A capability at McDonalds
• Defining the right operating model for such a large enterprise
• Key D&A use cases in the fast food industry
• Why prioritisation should be the easiest part of the job
• Why even the biggest companies need to optimise and innovate to be successful
• Why one of the world's biggest brands has a commitment to change
• The tangible impact that certain innovations like drive-thru’s and delivery apps have had on their business
• What the landscape looked like before and after the pandemic
• Building a foresight team to predict what may happen in the future
• The three-legged stool concept
• Why the McDonalds culture has always been tied to innovation
• How innovation is in service of the organisation's core business
• Why they view their size and scale as an incomparable advantage
• The double-edged sword of being a large business
• Why relentless curiosity will make you successful
• Understanding the difference between what you could do versus what you should do
• The benefit of having a seat at the table
• Why it’s imperative to understand what “the end” is, and why Data & Analytics is not it
• Who really are the competitors
• Why they’re rarely first to market but are often fast followers
• The role that GenAI will play at McDonald's
• The 3 horizons of Generative AI
• How D&A was mentioned 42 times at investor meetings

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