Ep 471: FabFitFun’s Billion-Dollar Subscription Blueprint: Scaling Through Customization and Value with Daniel Broukhim

DTC Podcast

#Business #Marketing #Pilothouse

32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

大约1年之前 43:17

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In this episode of the DTC Podcast, we sit down with Daniel Broukhim, co-founder of FabFitFun, the billion-dollar subscription lifestyle brand that has redefined how consumers discover and experience new products. From its origins as a modest blog to a multi-faceted platform offering curated subscription boxes, exclusive sales, and even B2B services, FabFitFun has become a leader in the subscription space.

Key Takeaways:

Evolution through Innovation: Learn how FabFitFun transitioned from a blog to a billion-dollar customizable subscription box platform.

The Power of Influencers: Early unboxings on social media propelled their growth, and influencer partnerships remain integral to their strategy.

Profitability Over Growth: Discover how FabFitFun adapted to post-COVID market realities by focusing on operational efficiency and customer value.

Building Community: Hear how they’ve leveraged a loyal customer base to iterate, improve, and innovate their offerings.

Whether you're scaling a startup or refining your DTC strategy, this episode offers actionable insights into building and evolving a billion-dollar business model.

Timestamps

0:00 Intro: FabFitFun's Entrepreneurial Journey

2:00 Challenges in Scaling a Subscription Box Business

4:30 Evolving the FabFitFun Membership Experience

7:00 Innovative Marketing Strategies for DTC Growth

9:30 Building Community and Customer Loyalty

12:00 The Role of Influencers and Product Curation

14:30 Strategic Adjustments for Profitability and Longevity

17:00 Advice for Aspiring Entrepreneurs in DTC

Hashtags

#FabFitFun #DTCMarketing #SubscriptionBusiness #Entrepreneurship #EcommerceSuccess #InfluencerMarketing #CustomerExperience #BusinessGrowth #MarketingStrategies #Innovation

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

587集单集

DTC Podcast

Ep 471: FabFitFun’s Billion-Dollar Subscription Blueprint: Scaling Through Customization and Value with Daniel Broukhim

DTC Podcast

26 subscribers

published 大约1年之前

MP3•单集首页

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Key Takeaways:

Evolution through Innovation: Learn how FabFitFun transitioned from a blog to a billion-dollar customizable subscription box platform.

The Power of Influencers: Early unboxings on social media propelled their growth, and influencer partnerships remain integral to their strategy.

Profitability Over Growth: Discover how FabFitFun adapted to post-COVID market realities by focusing on operational efficiency and customer value.

Building Community: Hear how they’ve leveraged a loyal customer base to iterate, improve, and innovate their offerings.

Whether you're scaling a startup or refining your DTC strategy, this episode offers actionable insights into building and evolving a billion-dollar business model.

Timestamps

0:00 Intro: FabFitFun's Entrepreneurial Journey

2:00 Challenges in Scaling a Subscription Box Business

4:30 Evolving the FabFitFun Membership Experience

7:00 Innovative Marketing Strategies for DTC Growth

9:30 Building Community and Customer Loyalty

12:00 The Role of Influencers and Product Curation

14:30 Strategic Adjustments for Profitability and Longevity

17:00 Advice for Aspiring Entrepreneurs in DTC

Hashtags

#FabFitFun #DTCMarketing #SubscriptionBusiness #Entrepreneurship #EcommerceSuccess #InfluencerMarketing #CustomerExperience #BusinessGrowth #MarketingStrategies #Innovation

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

587集单集

#Business #Marketing #Pilothouse

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DTC Podcast

1
Bonus: Kevin O'Leary on TV Ads, Wine, Watches & Building “Wonderful” DTC Brands 23:09

2天之前23:09

23:09

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Kevin O'Leary, also known as "Mr. Wonderful" from Shark Tank, to discuss his latest venture, WonderAds. Partnering with Tatari, WonderAds is set to revolutionize TV advertising by making it accessible and measurable for small to medium-sized businesses. O'Leary brings his decades of entrepreneurial experience to the conversation and shares actionable insights that any founder can apply today. Work with WonderAds.com by Tatari.tv What you’ll learn in this episode: Democratizing TV Advertising: How WonderAds enables businesses to harness the power of television without hefty budgets. Technological Integration: The role of AI and data analytics in optimizing TV ad campaigns. Entrepreneurial Wisdom: The significance of honesty, authenticity, and relentless dedication in building a successful business. If you're looking to expand beyond digital channels and understand how TV can become part of your performance marketing stack, this episode will give you the foundational insight and confidence to explore it. Timestamps: 00:00 – Kevin O'Leary on spotting great entrepreneurs 02:10 – The secret to storytelling in DTC brands 04:45 – Why signal vs. noise matters for founders 07:20 – What makes TV ads work (Wonder Ads origin story) 10:00 – Low-budget TV ads that outperform high production 12:15 – Kevin’s thoughts on royalties vs. equity 14:00 – Building authentic brands (wine & watch example) 16:30 – Using AI without losing authenticity 19:00 – Balancing business with personal life 21:00 – Where Kevin would invest $1M today 22:30 – Why TV ads are essential for modern brands Hashtags: #KevinOLeary #MrWonderful #DTCBrands #WonderAds #EcommerceGrowth #BrandBuilding #TVMarketing #CACStrategy #FounderTips #MarketingWithAI #StartupPlaybook #EquityDeals #InvestSmart #SharkTankInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 495: How Tito’s Built America’s #1 Vodka Brand Without Celebrities or Flavors 40:06

4天之前40:06

40:06

Subscribe to DTC Newsletter - https://dtcnews.link/signup Tito’s Handmade Vodka is a unicorn in the spirits industry. No flashy bottle. No celebrity endorsements. No flavored vodkas. Just one meticulously crafted, fan-favorite product and a brand voice that feels more like a friend than a corporation. In this episode of the DTC Podcast, we sit down with Taylor Berry, VP of Marketing at Tito’s, to discuss: How Tito’s grew from a Texas startup to the #1 vodka brand in the U.S. Why they refuse to launch flavored vodkas despite massive industry pressure The power of word-of-mouth marketing and bartender advocacy How the new Spokescart campaign embodies the brand’s ethos and drives engagement Why their Vodka for Dog People initiative is more than just good marketing Plus, Taylor shares insights on advertising strategies, in-person activations, and how to build a brand that people genuinely love. 🔊 Listen now to hear how Tito’s keeps winning by staying true to its roots. Timestamps 00:00 - Introduction 02:03 - Taylor Berry’s journey from Apple to Tito’s 04:20 - The origin story of Tito’s Handmade Vodka 08:10 - Why Tito’s branding hasn’t changed in 25+ years 11:30 - How Tito’s became a craft vodka pioneer 14:05 - The bartender connection and word-of-mouth growth 16:00 - Why Tito’s refuses to launch a canned cocktail 19:00 - Vodka for Dog People: A philanthropic brand platform 22:20 - The thinking behind “With Tito’s” and the Spokescart 26:30 - How Tito’s rolled out their Spokescart ad campaign 30:00 - Measuring success without first-party sales data 34:00 - In-person events and the future of Spokescart 37:20 - Sticking to one product: No flavored vodka at Tito’s Hashtags #TitosVodka #DTCmarketing #BrandStorytelling #Spokescart #TaylorBerry #CraftVodka #AlcoholMarketing #DirectToConsumer #DogLovers #BrandAuthenticity #MarketingCampaigns #DTCpodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 494: Why 2025 is the Year of Post-Click Optimization | AKNF 33:27

7天之前33:27

33:27

Subscribe to DTC Newsletter - https://dtcnews.link/signup If you’re running a DTC brand, you know the struggle: ad costs keep rising, and getting new customers is more expensive than ever. But what if the secret to better performance isn’t in your ads at all? In this episode of the DTC Podcast, we welcome back Kyle Hitchcox, co-founder of Pilothouse and founder of Warpdrive, a CRO tool that helps brands optimize every step of the shopping experience post-click. Kyle breaks down the Golden Rules of CRO, how top brands are improving conversion rates, and why landing pages and checkout optimizations are the highest-leverage activities for brands in 2025. Key Takeaways: ✅ Why only 3% of visitors are in-market—and how to convert them ✅ The difference between search vs. social traffic and how to optimize for both ✅ How Four Sigmatic & Big Blanket use CRO to drive massive lifts in conversion ✅ Why fast load times (under 2 sec) are a non-negotiable in 2025 ✅ How Warpdrive helps brands split-test and improve conversions without disrupting campaigns Learn More About WarpDrive (Download The PDF) Reach out to Kyle on LinkedIn Timestamps: 00:00 – Why 2025 is the year of post-click optimization 02:03 – Landing pages, cart mechanics, and creative strategies 04:16 – State of DTC: Growth despite economic uncertainty 06:30 – What is post-click optimization? Explained 08:55 – The psychology of user experience timing 11:27 – Balancing branding and performance post-click 13:49 – Where to start with CRO: Closest to the money 15:42 – Pilot House's golden rules for CRO 19:01 – Understanding traffic types and how to optimize each 22:12 – Conversion optimization vs. reducing ad costs 24:05 – Warpdrive: How it works and who it’s for 26:45 – Real brand examples and live test wins Hashtags: #PostClickOptimization #ConversionRateOptimization #DTCPodcast #EcommerceTips #LandingPageOptimization #WarpDriveCRO #ShopifyTips #PerformanceMarketing #DigitalMarketingStrategy #MediaBuying Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 493: Scaling a Luxury Resale Empire: Luxe Du Jour’s Growth Story with Tammy Phan 37:55

11天之前37:55

37:55

Subscribe to DTC Newsletter - https://dtcnews.link/signup 📢 Episode Overview: Tammy Phan, CEO & Founder of Luxe Du Jour, built a multi-million dollar luxury resale marketplace that allows customers to shop, sell, rent, and restore authentic designer handbags—all without traditional venture backing or early paid media. 🔑 Key Topics Covered: How Luxe Du Jour grew to 31 employees and expanded into the U.S. The three-step authentication process that builds customer trust Why organic growth outperformed paid ads (and what’s changing now) How luxury resale is outpacing new luxury in the market The most valuable (and least valuable) brands in resale Future of blockchain & luxury authentication 👂 Whether you’re scaling a DTC business, exploring resale, or growing an online marketplace, this episode is packed with insights. 👉 Listen now! Timestamps: 00:00 – Why Organic Marketing Outperforms Paid Media 02:45 – Tammy's Journey from Bag Addict to Business Owner 06:15 – Building Luxe Du Jour Through Instagram 10:30 – How Luxe Du Jour Authenticates Designer Bags 14:20 – The Psychology Behind Buying Luxury Items 17:00 – Using Data to Price and Sell Pre-Owned Bags 21:00 – Challenges Scaling Ads with Trademark Restrictions 24:00 – Renting Designer Bags and Handling Risk 26:20 – The Future of Luxury: Pre-Owned, Blockchain, and Sustainability 30:15 – Tammy's Vision, Team Culture, and Growth Goals Hashtags: #DTCpodcast #TammyPhan #LuxeDuJour #ResaleMarket #LuxuryBags #EntrepreneurJourney #OrganicMarketing #EcommerceGrowth #SustainableFashion #PreOwnedLuxury Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 492: How to Win on Amazon in 2025: Search Volume Declines, Tariff Pressures & Brand Equity | AKNF 32:40

14天之前32:40

32:40

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where today we’re diving deep into Amazon advertising, ranking strategies, and the impact of tariffs with Rob and Clifford from Pilot House. If you’re selling on Amazon, you’ve probably noticed that search volume is down for the first time in years. Consumers are pulling back, competition is heating up, and costs are rising—so how do you stay profitable? In this episode, we cover: ✔️ When to prioritize profit vs. incremental revenue in your Amazon ad strategy ✔️ Amazon search volume is down—here’s how to increase conversion rates to stay ahead ✔️ Tariff chaos: How brands are adapting to unpredictable costs and logistics ✔️ Brand equity’s hidden power on Amazon: How to rank without excessive ad spend The key takeaway? Winning on Amazon in 2025 isn’t just about ad spend—it’s about strategic ranking, conversion optimization, and leveraging off-platform brand awareness to dominate search results. Timestamps: 00:00 – Amazon ad placements and bid strategy 02:45 – Using Amazon Rufuss for listing optimization 05:30 – Search volume decline and market shifts 08:20 – Impact of tariffs on ecommerce brands 11:10 – Brand equity and organic ranking on Amazon 14:00 – The power of omnichannel brand awareness Hashtags: #AmazonAds #EcommerceMarketing #AmazonFBA #DTCbrands #DigitalMarketing #AmazonSEO #EcommerceGrowth #MarketingStrategy #RetailTrends #BrandBuilding Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Bonus: The Future of Retail: AI, Retail Media & the Return of Human Connection – Inside ShopTalk 2025 with Marielle Bobo 26:45

16天之前26:45

26:45

Subscribe to DTC Newsletter - https://dtcnews.link/signup Retail is evolving fast. AI, retail media networks, and shifting consumer behaviors are reshaping how brands sell. But the brands winning in 2025? They’re the ones that blend technology with human connection to create unforgettable shopping experiences. In this episode, we sit down with Marielle Bobo, VP of Content for ShopTalk Spring and Fall, to explore the biggest themes shaping retail in 2025. What You’ll Learn: ✅ Retail’s New Golden Age – Why brands are refocusing on emotional connections. ✅ Retail Media Networks (RMNs) – How first-party data is changing advertising. ✅ AI in Retail – How to use automation without losing your brand’s soul. ✅ Live Shopping & Content Commerce – What brands like True Religion and Lawless Beauty are doing differently. ✅ How to Get the Most from ShopTalk 2025 – Pro networking strategies for attendees. DTC at ShopTalk 2025 🎤 📹 We’re not just talking about ShopTalk—we’re bringing the event to life for our audience! The DTC Podcast team will be on the ground in Las Vegas, recording live interviews with top brands, walking the expo floor for man-on-the-street insights, and capturing the hottest takes from the biggest players in retail. 📍 Find us in the Media Center for exclusive live podcast recordings. 🎥 Catch us on the show floor, getting quick-hit insights from attendees. 🔥 Want to be featured? Track us down—we’d love to chat! Whether you're attending ShopTalk 2025 or just want to stay ahead of the biggest retail trends, this episode is packed with actionable insights to help you scale your brand this year and beyond. 🎧🚀 Timestamps: 00:00 Introduction to ShopTalk 02:15 The evolution of storytelling in retail 04:45 The role of AI and human connection in retail 07:30 What is retail media? Understanding RMNs 10:50 Exciting keynote speakers at ShopTalk 14:20 Content and commerce: How brands engage with creators 17:10 The rise of live shopping and interactive experiences 20:30 Tips for first-time ShopTalk attendees 23:45 ShopTalk networking opportunities and meetups 26:00 ShopTalk afterparty and special events Hashtags: #ShopTalk2024 #RetailTrends #EcommerceMarketing #DTC #RetailMedia #MarketingStrategy #LiveShopping #ContentCommerce #NetworkingEvents #ShopTalkExperience Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 491: Scaling to $1B While Spending Just 5% on Ads – The Simple Modern Playbook 40:18

18天之前40:18

40:18

Subscribe to DTC Newsletter - https://dtcnews.link/signup Many if not most eCommerce brands spend 15-20% of revenue on advertising—Simple Modern? Just 5%. So how did they become a category leader in drinkware, dominate Amazon, and land major retail deals with Target? In this episode, Bryan Porter, Co-founder & Chief E-commerce Officer of Simple Modern, breaks down their low-ad spend, high-efficiency growth strategy and why focusing on brand trust, product variety, and Amazon SEO led to 50M+ products sold. What You'll Learn: ✅ The Amazon playbook that helped them win top search rankings. ✅ Why they only spend 5% of revenue on ads—and how they drive organic growth. ✅ How they expanded from Amazon to Target without traditional advertising. ✅ Why TikTok virality boosted Amazon sales more than TikTok Shop itself. ✅ How launching an electrolyte brand (Trevi) creates long-term customer retention. One Big Idea: 👉 Customer trust and organic search matter more than ad spend. This is a must-listen for brand builders who want sustainable, profitable growth. 🎧 Listen now! Timestamps 00:00 - Simple Modern’s early growth on Amazon 02:45 - The jump to Target and retail expansion 06:30 - The rise of drinkware as a fashion category 10:15 - Leveraging TikTok Shop for brand awareness 14:50 - Expanding marketing efforts beyond digital ads 19:30 - Scaling through licensing and product innovation 24:15 - Testing TV ads and influencer marketing impact 28:40 - Launching Trevi: Entering the electrolyte market 33:10 - Hiring the right people and building a mission-driven team 37:45 - The role of generosity and company culture Hashtags #Ecommerce #DTC #AmazonFBA #RetailStrategy #BrandGrowth #TikTokMarketing #InfluencerMarketing #ProductLaunch #StartupSuccess #BusinessPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 490: Meta’s New Advantage+ Update: What It Means for Advertisers & How to Win | AKNF 27:11

21天之前27:11

27:11

Subscribe to DTC Newsletter - https://dtcnews.link/signup 🚨 Meta just updated Advantage+ campaigns – what does this mean for DTC brands? 🚨 Advantage+ has been Meta’s push toward AI-driven ad automation, but with new updates rolling out, advertisers need to adjust their strategies to stay ahead. On this episode of the DTC Podcast, we sit down with Pilothouse's Meta ads expert Taylor Cain to break down what’s changing, what’s staying the same, and the best strategies to maximize Advantage+ performance. What You’ll Learn: 📊 The Key Changes in Meta’s Latest Advantage+ Update 🔎 How to Analyze Audience Segments to See Where Your Budget is Really Going 🎯 Cost Caps & Bidding Strategies That Still Work in an AI-Driven Ad System 📢 Creative & Landing Page Best Practices for Higher ROAS 🚀 How to Blend Advantage+ With Business-As-Usual Campaigns for More Control Meta is simplifying the ad-buying process, but are these changes actually better for advertisers? Tune in to learn how to stay in control, optimize your spend, and scale smarter. 🎧 Listen now and stay ahead of Meta’s evolving ad system! Timestamps: 00:00 – Meta’s latest Advantage Plus updates 02:10 – Why Meta is removing customer caps 04:45 – How Advantage Plus impacts ad performance 07:30 – Best practices for structuring campaigns 10:15 – Creative strategy and audience segmentation 13:00 – The role of cost caps in Meta ads 15:45 – Social proof and Advantage Plus benefits 18:30 – Using landing pages effectively in Meta campaigns 21:20 – Future of business-as-usual campaigns vs. Advantage Plus Hashtags: #MetaAds #FacebookAds #AdvantagePlus #DigitalMarketing #Ecommerce #PerformanceMarketing #PaidSocial #AdvertisingTips #SocialMediaMarketing #AdStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Bonus: The Smartest SMS Marketing Strategies for Shopify Brands with Postscript 29:05

23天之前29:05

29:05

Subscribe to DTC Newsletter - https://dtcnews.link/signup SMS marketing is one of the most profitable yet underutilized channels in DTC. But too many brands either under-send out of fear or over-send without strategy. On this episode of the DTC Podcast, Postscript’s Sam Melnick joins us to share how AI, segmentation, and conversational commerce are reshaping SMS into a true revenue-driving channel. Find out more about Postscript here: https://postscript.io/ In this episode, you’ll learn: The biggest mistakes brands make with SMS & how to fix them AI-powered SMS: How real-time message optimization drives a 20% revenue lift Segmentation strategies that maximize retention & conversions How leading brands like Jones Road Beauty personalize SMS at scale Why SMS is outperforming email for many brands on peak sales days The future of AI-driven SMS—including Postscript’s new “Shopper” AI agent If you’re serious about SMS as a revenue channel, this episode packed with actionable insights is a must-listen. Timestamps: 00:00 - Why SMS is the next must-have owned channel 02:00 - The biggest SMS mistakes brands make 04:30 - Smart segmentation strategies for SMS 07:00 - How Jones Road Beauty personalizes SMS at scale 09:30 - AI-driven SMS optimization and testing 12:00 - Scaling conversational commerce with AI 15:00 - SMS vs. email: key differences and advantages 18:30 - Maximizing revenue with product drops and urgency 21:00 - SMS deliverability, compliance, and industry trends 24:00 - Why best-in-class SMS solutions outperform all-in-one platforms 27:00 - Postscript’s AI and product innovation roadmap Hashtags: #SMSMarketing #EcommerceGrowth #DTCBrands #MarketingStrategy #AIinMarketing #ShopifyBrands #RetentionMarketing #ConversationalCommerce #Postscript #DTCpodcast #TextMarketing #MarketingAutomation #CustomerEngagement Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 489: The Organic Growth Playbook: Salty Britches' Path to 500+ Retailers & the Military 51:15

25天之前51:15

51:15

Subscribe to DTC Newsletter - https://dtcnews.link/signup 📢 What if you could scale a DTC brand without spending a dollar on paid media? That’s exactly what Amy Tucker, founder of Salty Britches, did. What started as a homemade anti-chafe solution for her son turned into a multi-channel brand used by ultra runners, triathletes, the military, and outdoor adventurers—all without following the traditional paid ad playbook. 🔹 How she turned a personal problem into a national product. 🔹 The role of organic ambassadors & independent retailers in her growth strategy. 🔹 Why she said NO to big-box retail in favor of 500+ independent stores. 🔹 How a conversation with a Marine Raider led to military procurement. 🔹 Her recent (and reluctant) foray into paid ads & what's working. If you're a DTC founder looking to build a brand with deep customer loyalty and organic traction, this episode is a must-listen. 🎧 Tune in now to learn how to scale by saying YES to the right opportunities. Timestamps: 00:00 – The power of organic brand growth 02:05 – How Salty Britches started from a personal need 05:50 – Building a product with real customer demand 12:30 – The impact of independent retailers vs. big box stores 18:45 – Ultra running and military adoption of the brand 24:20 – The role of ambassadors in brand expansion 30:10 – Why Salty Britches avoided traditional advertising 35:40 – Running effective ads after years of organic growth 42:05 – The future of marketing: community vs. paid media 48:15 – Final thoughts and brand insights Hashtags: #DTC #ecommerce #entrepreneurship #smallbusiness #startupstory #marketing #branding #directtoconsumer #socialmediamarketing #digitalmarketing #founderjourney #brandbuilding #ads #organicgrowth #businessgrowth #ecommercemarketing #saltybritches #chafingcream #ultrarunning #militarygear Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

1
Ep 488: How Founder-Led Content Can Lower CAC and Build Brand Affinity | AKNF 25:49

28天之前25:49

25:49

Subscribe to DTC Newsletter - https://dtcnews.link/signup The era of faceless brands is over. Consumers don’t just want to buy products—they want to connect with the people behind them. In this episode, Aves, Creative Lead at Pilot House, breaks down why DTC founders must take an active role in content creation to build brand affinity, lower CAC, and scale their brand more effectively. 🚀 Key Insights from the Episode: Your face is your competitive advantage. Founder-led content builds trust and differentiates your brand. Stop overthinking it. Grab your phone, record a short video, and start testing. The power of repetition. Your audience won’t remember your story unless you tell it over and over again. Optimize for conversion. Don’t send founder-led ad traffic to a generic PDP—create a dedicated founder story landing page. Consistency wins. Post every day to create lasting brand equity and engagement. If you’re a founder struggling with rising acquisition costs or brand differentiation, this episode will change how you think about content marketing. Timestamps: 00:00 Intro: The power of founder-led content 02:05 Why founders should be the face of their brand 04:30 How to create engaging founder content 07:15 The impact of personal storytelling on brand growth 10:40 Using organic and paid content together 14:20 Optimizing the post-click experience 17:50 Consistency is key: Posting daily for growth 21:30 Leveraging your founder story for brand affinity 24:10 Why repetition works in social media 26:00 Final thoughts and call to action Hashtags: #DTC #EcommerceMarketing #BrandBuilding #FounderLedContent #SocialMediaMarketing #MarketingStrategy #PaidSocial #OrganicGrowth #EntrepreneurTips #BusinessGrowth #ContentCreation #MetaAds #TikTokMarketing #Storytelling #DigitalMarketing #StartupTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 487: The Future of E-Commerce Growth: Profitability, Product Expansion & Smarter Ad Spend with Taylor Holiday 40:16

5 weeks之前40:16

40:16

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re talking with Taylor Holiday, Managing Partner at Common Thread Collective (CTC)—one of the leading agencies in e-commerce growth. CTC rode the wave of e-commerce’s explosive growth, scaling from 60 to nearly 200 employees during COVID. But as market conditions changed, so did their approach. Taylor shares how e-commerce brands must pivot from chasing revenue to focusing on profitability and sustainable growth. Key Takeaways: ✅ Why Service Businesses Are Underrated: Agencies can be more profitable than SaaS and DTC brands with the right model. ✅ The Secret to Scaling Agencies: Focus on fewer employees, higher salaries, and keeping the best people doing the most valuable work. ✅ The Right Way to Spend on Ads: Many brands are overspending inefficiently—start by cutting waste, then rebuild smarter. ✅ Why Product Expansion Is Key: Growth isn’t about selling more of the same product; it’s about launching new ones to unlock fresh demand. ✅ Meta Ads in 2025: Advantage Plus is the future—let Meta’s AI do the work but control the outcome through bid caps. ✅ AI in Agencies: CTC uses AI for internal knowledge sharing, customer service automation, and creative strategy. 💡 If you’re an e-commerce brand or agency owner, this is a must-listen episode. Tune in now! Timestamps: 0:00 - The challenge of post-COVID growth for eCommerce brands 2:30 - The shift from revenue growth to profitability in DTC 5:10 - Why agency models need to evolve for efficiency 8:00 - The role of AI in agency operations and creative production 11:45 - Product expansion as a key growth driver in 2025 15:20 - The truth about top-of-funnel marketing strategies 18:50 - The future of performance marketing with Meta’s Advantage+ 22:30 - Should brands invest in TV and YouTube ads? 25:00 - The role of financial planning in marketing success Hashtags: #ecommerce #dtcpodcast #digitalmarketing #growthstrategy #facebookads #metaads #aiinmarketing #advertisingstrategy #marketingtrends #businessgrowth #scaleyourbrand #profitability #directtoconsumer #contentmarketing #onlinemarketing #performanceads Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 486: Why Most YouTube Ads Fail—And How to Make Yours Work with Pilothouse | AKNF 26:34

5 weeks之前26:34

26:34

Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s episode of All Killer No Filler, we’re joined by Dougie from Pilothouse to talk about how DTC brands should structure YouTube ads for growth. Many advertisers expect immediate conversions from YouTube, but the real value comes from top-of-funnel awareness that increases brand searches, customer engagement, and long-term conversions. What You’ll Learn in This Episode: ✅ Why YouTube should be seen as a demand generation tool, not just demand capture ✅ How to structure YouTube campaigns based on customer awareness stages ✅ The biggest mistakes brands make when running YouTube ads ✅ Why Google’s new measurement tools could change how we track ad success ✅ The right creative strategy for different stages of the funnel 💡 If your brand is running YouTube ads—or considering it—this episode will help you optimize your approach for maximum impact. Timestamps: 00:00 Introduction to YouTube Marketing Strategy 02:10 Why YouTube is More Than Just Demand Capture 04:30 Structuring Campaigns for Awareness & Conversion 07:00 How to Optimize YouTube Ad Targeting 10:20 Measuring Performance & Brand Search Lift 14:00 The Role of Creative in YouTube Ads 17:30 Budgeting & Scaling YouTube Advertising 20:50 Organic vs. Paid YouTube Growth Strategies Hashtags: #YouTubeMarketing #DigitalAds #PerformanceMarketing #YouTubeAds #MarketingStrategy #BrandAwareness #GoogleAds #DTCMarketing #AdvertisingTips #ContentMarketing Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads 30:19

6 weeks之前30:19

30:19

Subscribe to DTC Newsletter - https://dtcnews.link/signup Kim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads. In this episode of the DTC Podcast, Kim shares how she: ✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases. ✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner. ✅ Navigated the challenges of selling federally legal hemp-derived products while being restricted by major advertising platforms. Key Takeaways: The anatomy of a viral video: Why starting with the payoff and sparking discussion is crucial. Using humor and mistakes strategically to drive engagement and boost algorithm reach. How to make UGC-style content work for your brand—and why overproduction kills performance. The power of social commerce: How Kim went from affiliate marketer to brand owner using data from her viral videos. Why repurposing content is key: How Kim maximizes ROI on every piece of video she creates. If you’re looking to grow your DTC brand through organic content, this is an episode you won’t want to miss. Timestamps: 00:00 – Building a viral content strategy 02:05 – The origin story of Soberish 04:45 – From social media influence to a business 07:30 – Cracking the algorithm for organic growth 10:15 – How to make videos go viral 13:00 – The power of community-driven marketing 15:40 – The Soberish product lineup 18:20 – Growth challenges and the giggle grass strategy 21:10 – Navigating paid ads and retail opportunities 24:00 – Key lessons for entrepreneurs Hashtags: #DTC #Ecommerce #Soberish #Entrepreneurship #MarketingTips #ViralVideos #TikTokGrowth #SocialMediaMarketing #BrandBuilding #ContentStrategy #AlcoholFree #GiggleGrass #SmallBusiness #FounderStory #BusinessGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video…

DTC Podcast

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Ep 484: How to Track Lifecycle Metrics, Not Just Revenue with Jordan Gordon from Pilothouse and The World's Best Email and Retention Podcast 23:32

6 weeks之前23:32