ESR 009 - The Natural Revolution: AMAYU, Superfruits that Protect Forests

Eco Scale Radio

In this episode of Eco Scale Radio we talk with Jorge Lopez-Doriga, the Chief Communication and Sustainability Officer for a global beverage company called AMAYU with headquarters in Peru.

By the way, Jorge is also a Zen teacher of the Zen River monastery in Holland. Jorge runs the Zen River centers in Lima and Madrid.

In this interview you’ll see how Zen influences his work at AMAYU

AMAYU is a global beverage company that uses wild Amazonian superfruits to help:

• protect primary forests and biodivesity
• empower indigenous communities around the world.

AMAYU is the World’s First Certified Climate Positive Fruit Juice.

AMAYU is creating sustainable value chains in Peru, Colombia, Ecuador, and Thailand.

AMAYU is working directly with indigenous communities and helping to preserve hundreds of thousands of hectares of pristine amazonian forest.

AMAYU works with land that covers over 8 million hectares.

The land where they collect fruit, is 200,000 hectares.

AMAYU works with 25 indigenous communities.

And 500 families benefit from this collaboration.

AMAYU’s mission is to “return to Mother Earth all that Mother Earth has given to us.”

In this interview, Jorge describes:

• How Zen practice can influence sustainability work.
• How if we want to have a civilization by the year 2050, we need companies to change their role. Companies need to move from the Industrial Revolution to the Natural Revolution, where “consumers” are replaced by “conscious users.”
• How a conscious user needs to ask three questions before making a purchase

Jorge also describes

• What we can learn from the forest
• What AMAYU learns by working with indigenous communities

Jorge also describes his company’s “Triple Win” business model and much, much more.