How To Communicate With Any Generation

eCommerce Allstars

🗣️ How do you communicate with different generations like Millennials and Gen Z?

While I’m not a generational expert, I can tell you one thing that transcends age: Authenticity. 🎯

👉 Whether you're communicating with your customers or leading your team, being genuine, honest, and authentic is what resonates across all generations. It’s not about trying to be someone you’re not—it’s about being true to who you are.

But there’s something else happening that's even more important. 🌍

🔄 We’re seeing a shift—people are divided between two main motivations: price and purpose. On one side, you have people flocking to platforms like Temu or Shein for the cheapest products. On the other, you have buyers choosing brands that stand for something, that have a mission.

It’s a polarized market: 1️⃣ People want cheap. 2️⃣ Or they want meaning.

And as a leader or brand, it’s crucial to choose where you stand. 🚀 If you’re selling low-cost, fine. Own it. Be authentic about it. But if you’re driven by purpose, let that mission guide everything you do.

At the end of the day, your authenticity is going to define how people perceive you—whether that’s as a brand or as a leader.