Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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The 4 Best Marketing Strategies in 2023 with the brilliant Ian Leslie, Industry West
Manage episode 385991696 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.
Always insightful, in this episode we discuss:
- The main decision to move from Magento to Shopify
- How do you enhance interaction with B2B customers on Shopify?
- Why they're redesigning their Shopify store already
- The four best marketing strategies used by Industry West
- What is the significance of customer research in decision-making?
- The surprising role of SMS marketing
Time stamps:
[08:19] Hoping for the best iteration of the site.
[11:52] Encourage the team to understand customers and trade.
[13:55] Direct mail with unique promo codes drives results.
[18:31] Catalogs are costly, but direct mail is more manageable.
[20:50] The Book explores free will and decision-making process.
[23:21] Essential analytics and audience targeting.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551集单集
分享
Manage episode 385991696 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year.
He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening.
Always insightful, in this episode we discuss:
- The main decision to move from Magento to Shopify
- How do you enhance interaction with B2B customers on Shopify?
- Why they're redesigning their Shopify store already
- The four best marketing strategies used by Industry West
- What is the significance of customer research in decision-making?
- The surprising role of SMS marketing
Time stamps:
[08:19] Hoping for the best iteration of the site.
[11:52] Encourage the team to understand customers and trade.
[13:55] Direct mail with unique promo codes drives results.
[18:31] Catalogs are costly, but direct mail is more manageable.
[20:50] The Book explores free will and decision-making process.
[23:21] Essential analytics and audience targeting.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551集单集
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continue reading
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continue reading
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continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
