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How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg
Manage episode 387446734 series 79607
Danny Garg is the CEO & founder of Valka Yoga.
Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.
Listen to discover:
- Danny’s eCommerce journey to consistent 30% annual growth
- Valka Yoga’s international team structure
- How Valka Yoga keep costs and carbon down with their global fulfillment methods
- How Danny decided to expand the range from purely Cork to Copper!
- The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
- How Danny's put Social Proof at the heart of their growth strategy
- Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth
Key timestamps to dive straight in:
[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.
[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.
[12:57] Help studios customize products, gain customers' confidence.
[13:47] Prominent social proof boosts wholesale sales growth.
[17:22] Overseas shipping profitable, favorable payment terms.
[23:07] Seeking eco-friendly materials and local production.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551集单集
Manage episode 387446734 series 79607
Danny Garg is the CEO & founder of Valka Yoga.
Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.
Listen to discover:
- Danny’s eCommerce journey to consistent 30% annual growth
- Valka Yoga’s international team structure
- How Valka Yoga keep costs and carbon down with their global fulfillment methods
- How Danny decided to expand the range from purely Cork to Copper!
- The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growth
- How Danny's put Social Proof at the heart of their growth strategy
- Why listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growth
Key timestamps to dive straight in:
[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.
[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.
[12:57] Help studios customize products, gain customers' confidence.
[13:47] Prominent social proof boosts wholesale sales growth.
[17:22] Overseas shipping profitable, favorable payment terms.
[23:07] Seeking eco-friendly materials and local production.
Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club
Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
551集单集
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