The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Player FM -播客应用
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Growing a Plus-Size Fashion eCommerce Empire with Plus by Design’s Danielle Malconian
Manage episode 417913395 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.
Hit PLAY to hear:
- Plus by Design’s focus on plus-size fashion
- How product quality and fit are key factors in the industry
- Danielle’s strategy for reaching more customers through wholesale
- What online retailers can do to enhance customer experience
- Building and leveraging customer loyalty
Key timestamps to dive straight in:
[05:28] Vikki Vi brand - classic, loyal, professional, customer.
[08:47] Customers value choice, but struggle with availability.
[11:29] Scaling up clothing sizes requires thoughtful fit.
[16:34] Maximizing customer loyalty through various strategies discussed.
[17:14] Taking loyalty for granted, embracing VIP program.
[19:31] Danielle’s Top Tips!
Full episode notes here: https://ecmp.info/490
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
562集单集
分享
Manage episode 417913395 series 79607
内容由Chloë Thomas提供。所有播客内容（包括剧集、图形和播客描述）均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.
Hit PLAY to hear:
- Plus by Design’s focus on plus-size fashion
- How product quality and fit are key factors in the industry
- Danielle’s strategy for reaching more customers through wholesale
- What online retailers can do to enhance customer experience
- Building and leveraging customer loyalty
Key timestamps to dive straight in:
[05:28] Vikki Vi brand - classic, loyal, professional, customer.
[08:47] Customers value choice, but struggle with availability.
[11:29] Scaling up clothing sizes requires thoughtful fit.
[16:34] Maximizing customer loyalty through various strategies discussed.
[17:14] Taking loyalty for granted, embracing VIP program.
[19:31] Danielle’s Top Tips!
Full episode notes here: https://ecmp.info/490
Contact SHOPLINE >>> https://ecmp.info/shopline
Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie
Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits
Get all the links and resources we mention & join our email list at https://ecmp.info
Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://ecmp.info/sponsor
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
562集单集
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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continue reading
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continue reading
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Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
