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内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Fashion! CRM Marketing and Customer Retention with Ted Baker’s Nicky Lomax

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Manage episode 416662464 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.

Hit PLAY to hear:

  • The importance of CRM in eCommerce
  • How to start building your CRM strategy
  • Going about doing a CRM audit
  • Why negotiation is an crucial CRM skill
  • The role of the team and leadership in CRM

Key timestamps to dive straight in:

[03:32] Nicky’s eCommerce journey.

[07:36] Cost per acquisition is going up; focus on retaining existing customers.

[09:05] Get into SMS and get your strategy right.

[14:03] Assess strategy, reporting, team, tech, and delivery.

[16:13] Optimising supplier relationships to maximize budget efficiency.

[19:20] Team collaboration and involvement in decision-making crucial.

[20:52] Nicky’s Top Tips!

Full episode notes here: https://ecmp.info/489

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

561集单集

Artwork
icon分享
 
Manage episode 416662464 series 79607
内容由Chloë Thomas提供。所有播客内容(包括剧集、图形和播客描述)均由 Chloë Thomas 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.

Hit PLAY to hear:

  • The importance of CRM in eCommerce
  • How to start building your CRM strategy
  • Going about doing a CRM audit
  • Why negotiation is an crucial CRM skill
  • The role of the team and leadership in CRM

Key timestamps to dive straight in:

[03:32] Nicky’s eCommerce journey.

[07:36] Cost per acquisition is going up; focus on retaining existing customers.

[09:05] Get into SMS and get your strategy right.

[14:03] Assess strategy, reporting, team, tech, and delivery.

[16:13] Optimising supplier relationships to maximize budget efficiency.

[19:20] Team collaboration and involvement in decision-making crucial.

[20:52] Nicky’s Top Tips!

Full episode notes here: https://ecmp.info/489

Contact SHOPLINE >>> https://ecmp.info/shopline

Genie offer: 30% off for the first 2 months >> https://ecmp.info/genie

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

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