))
How Your Brand Can Build Trust and Make an Emotional Connection
Manage episode 403227769 series 3429699
内容由Aespire and Brian Sooy提供。所有播客内容（包括剧集、图形和播客描述）均由 Aespire and Brian Sooy 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of the Everybody Brands podcast, we have a conversation with Mind State Group founder Will Leach on how making fast emotional connections with people will help your brand win trust and resonate with people’s hearts and minds.
Will knows what it what it's like and how it feels to hold your breath every time you launch advertising, and how crushing it is when the campaign you worked on so hard just crashes and burns. With over 25 years of experience in corporate America, Will has worked with some of the biggest brands in the world and conducted hundreds of research studies. His best-selling book, Marketing to Mindstates generated six figures in just six months of launching, (which makes me jealous). Marketing to Mindstates is one of the leading resources on behavioral and science-based marketing today.
Connect with Will at
Connect with Brian Sooy from Aespire at
Hosted on Acast. See acast.com/privacy for more information.
56集单集
分享
