Matt Hobson - We're not a transaction business, we're a relationships business

Everyone Has A Story (Inspiring Life Lessons from Entrepreneurs, Athletes, and Adventurers)

My next guest says he disappointed his father when he made the decision not to take over the family's farm in rural Victoria. Instead, a career in aviation lay ahead and these days my guest is one of the founders of Sunshine & Sons on the Sunshine Coast. He says that the business is not a transaction business, it's a relationships business and in this episode, we'll hear how a major supermarket chain helped the start-up find its feet.