What’s A Customer Data Platform? The Definitive Guide To CDPs Exponea - Audio Insights podcast

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What’s a Customer Data Platform? The Definitive Guide to CDPs

5年之前 23:48

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内容由Exponea提供。所有播客内容（包括剧集、图形和播客描述）均由 Exponea 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Episode's Topic: Customer Data Management

Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.

Find the Answer to These Questions:

What Exactly Is a Customer Data Platform?
What Is the History of Customer Data Platforms?
Why is Customer Data Important?
What Kind of Customer Data Does a CDP Work With?
What Makes a Customer Data Platform Different from DMP and CRM?
Customer Data Platform Types and Usage: Deep Dive
What is a Customer Data & Experience Platform? (CDXP)
Difference Between Enterprise-Grade CDP and Small Business CDPs
How to Use a Customer Data Platform? (Key Use Cases)
How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty?
How Long Does It Take to Implement a Customer Data Platform?
How to Choose the Right CDP for Your Company?

Original Article: https://exponea.com/blog/customer-data-platform/

… continue reading

15集单集

#Business #Exponea

Exponea - Audio Insights

Exponea - Audio Insights podcast artwork

What’s a Customer Data Platform? The Definitive Guide to CDPs

Exponea - Audio Insights

published 5年之前

分享

MP3•单集首页

内容由Exponea提供。所有播客内容（包括剧集、图形和播客描述）均由 Exponea 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Episode's Topic: Customer Data Management

Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.

Find the Answer to These Questions:

What Exactly Is a Customer Data Platform?
What Is the History of Customer Data Platforms?
Why is Customer Data Important?
What Kind of Customer Data Does a CDP Work With?
What Makes a Customer Data Platform Different from DMP and CRM?
Customer Data Platform Types and Usage: Deep Dive
What is a Customer Data & Experience Platform? (CDXP)
Difference Between Enterprise-Grade CDP and Small Business CDPs
How to Use a Customer Data Platform? (Key Use Cases)
How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty?
How Long Does It Take to Implement a Customer Data Platform?
How to Choose the Right CDP for Your Company?

Original Article: https://exponea.com/blog/customer-data-platform/

… continue reading

15集单集

#Business #Exponea

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The ultimate guide to mastering email deliverability 32:55

5 years之前32:55

32:55

Episode's Topic: Email Marketing Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox. Original Article: https://exponea.com/blog/email-deliverability/

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What’s a Customer Data Platform? The Definitive Guide to CDPs 23:48

5 years之前23:48

23:48

Episode's Topic: Customer Data Management Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP. Find the Answer to These Questions: What Exactly Is a Customer Data Platform? What Is the History of Customer Data Platforms? Why is Customer Data Important? What Kind of Customer Data Does a CDP Work With? What Makes a Customer Data Platform Different from DMP and CRM? Customer Data Platform Types and Usage: Deep Dive What is a Customer Data & Experience Platform? (CDXP) Difference Between Enterprise-Grade CDP and Small Business CDPs How to Use a Customer Data Platform? (Key Use Cases) How Can a CDP Improve Customer Lifetime Value and Foster Customer Loyalty? How Long Does It Take to Implement a Customer Data Platform? How to Choose the Right CDP for Your Company? Original Article: https://exponea.com/blog/customer-data-platform/…

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Organizational Customer-Centric Marketing: This Time It’s Personal 17:28

6 years之前17:28

17:28

Episode's Topic: Customer Data Management Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing. Table of Contents: What is Customer-Centric Marketing? Why is Customer-Centricity Important? Strategies For Creating a Customer-Centric Company Developing an Organizational Customer-Centric Mentality Original Article: https://exponea.com/blog/customer-centric-marketing/ The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/…

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Improving the Customer Experience: Personalized Product Recommendations with Exponea 8:04

6 years之前8:04

8:04

Episode's Topic: Product Recommendations Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ... Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/ Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/…

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Why Are B2C Marketers Crazy About Customer Data Platforms in 2019? 12:56

6 years之前12:56

12:56

Episode's Topic: Customer Data Management Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty. Table of Contents: What is a Customer Data Platform (CDP)? The differences between CDPs and other data management systems Why Are CDPs Better for Fostering Loyalty? Additional Features to Enhance a CDP Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/ The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide…

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Customer Data Management: How to Gather Customer Data Correctly 25:56

6 years之前25:56

25:56

Episode's Topic: Customer Data Management Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one. This audio insight will outline how to create a system of customer data management from scratch, including: What most companies are doing wrong when it comes to gathering data; Why companies still gather data this way; What these companies need to do/have to gather data correctly in the future. Table of Contents: Setting the Scene Customer Data Management and How it Affects Us Collect the Right Type of Data Choose the Right Tool for the Job CRMs vs DMPs vs CDPs Conclusion Original Article: https://exponea.com/blog/customer-data-management/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/…

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Boost Your Email Deliverability With These 10 Proven Tactics 11:22

6 years之前11:22

11:22

Episode's Topic: Email Marketing Episode's Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their definition of a good email sender, hides behind processes that feel more like “smoke and mirrors” rather than something prescriptive. Original Article: https://exponea.com/blog/boost-your-email-deliverability-with-these-10-proven-tactics/ How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/…

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Catch Up: Online Retail Challengers NYC 6:35

6 years之前6:35

6:35

Episode's Topic: Customer Loyalty Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of successful growth: customer loyalty. Original Article: https://exponea.com/blog/catch-up-online-retail-challengers-nyc/ Customer Loyalty in E-Commerce (E-Book): https://exponea.com/e-books/customer-loyalty-ecommerce/…

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Create Your Own Fully Automated Omni-Channel Customer Experience 14:23

6 years之前14:23

14:23

Episode's Topic: Omnichannel Marketing Episode's Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated omni-channel experience. By doing so, they can connect with potential and current customers with the information that will lead them to the next stage of the buying journey. Table of Contents: A Customer-Centric Paradigm Shift Setting the Scene for Automation Creating a Customer-Centric Plan Omni-Channel Automation FAQs Conclusion Original Article: https://exponea.com/blog/create-your-own-fully-automated-omni-channel-customer-experience…

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Omnichannel Analytics: An In-Depth Look at Attribution Modeling 5:49

6 years之前5:49

5:49

Episode's Topic: Omnichannel Marketing Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy. Table of Contents: Setting the Scene with an Omni-Channel Example Attribution Models, Characteristics and Comparisons Flowchart: Choosing the Right Attribution Model Key Takeaways Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/…

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Omnichannel Marketing Strategy: Learn How to Create Channel-Specific Content 16:08

6 years之前16:08

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Episode's Topic: Omnichannel Marketing Episode's Description: Improve your omnichannel experience with best practices for creating the right content for each marketing channel. Table of Contents: How to Create Channel-Specific Content Ideal Communication Styles for Each Channel Key Takeaways Original Article: https://exponea.com/blog/omnichannel-marketing-strategy-learn-how-to-create-channel-specific-content/…

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Conversion Funnel: Analysis and Optimization for E-Commerce 11:51

6 years之前11:51

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Episode's Topic: Web (E-Commerce) Optimization Episode's Description: Conversion funnels are a MUST for e-commerce sites - but if you're not analyzing/optimizing your funnels, you're missing half the point. Learn what to do. Further Knowledge on E-Commerce Optimization: Learn the metrics that matter, and how to apply them to your company to increase conversions and revenue. (The Formula for E-Commerce Success Revealed | E-Book: https://exponea.com/ecommerce-success/ ) Table of Contents: - E-Commerce Conversion Funnel FAQ - What is a Conversion Funnel? - Why Are Conversion Funnels Important? - How to Analyze Your Conversion Funnel with a Funnel Analysis - How to Optimize Your Conversion Funnel for 2019 - Key Takeaways Original Article: http://exponea.com/blog/conversion-funnels-analysis-and-optimization-for-e-commerce/…

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How to Use Artificial Intelligence (AI) in Online Fashion Retail 14:01

6 years之前14:01

14:01

Episode's Topic: AI Marketing Episode's Description: How do fashion retailers use AI in 2019? How will they use it further into the future? Learn the latest techniques from industry insiders! Further Knowledge on AI Marketing: Find out how artificial intelligence revolutionizes online fashion retail and makes or breaks marketing superstars. (Deep Dive into AI | E-Book: https://exponea.com/ai-ebook/ ) Topic's Introduction: If you aren’t using Artificial Intelligence (AI) to communicate with your customers, your company is already falling behind. This podcast looks at the state of AI in online fashion retail, comparing companies that use it and companies that don’t. This episode will also discuss how AI is currently used by fashion retailers, and how we believe it will be used in 2019 and beyond. Table of Contents: - The State of Artificial Intelligence (AI) in 2019 - How Can AI Be Used in 2019 for Online Fashion Retail? - What Are the Realistic Expectations for the Future? - Why Are SaaS Companies Like Exponea Leading The Charge Original Article: https://exponea.com/blog/impact-artificial-intelligence-online-fashion-retail/…

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The Importance of Customer Lifetime Value (CLV) in Marketing 10:37

6 years之前10:37

10:37

Episode's Topic: Customer Lifetime Value Episode's Description: Customer Lifetime Value is the most important metric companies ignore. Find out what makes it so important, and how to use it effectively. Topic's Introduction: The importance of Customer Lifetime Value (also called CLV, CLTV, LCV, or LTV marketing) has been understated for a long time. CLV is the most important metric that companies ignore. Marketers have been writing about how important knowing CLV is for years, and it’s still being ignored or underutilized. Table of Contents: - What is Customer Lifetime Value? - Why is Customer Lifetime Value Important? - Why Don’t More Companies Use Customer Lifetime Value Effectively? - How to Use Customer Lifetime Value? Original Article: https://exponea.com/blog/the-importance-of-customer-lifetime-value-clv-in-marketing-in-2018/…

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Top 5 E-Commerce Inventory Management Techniques (+2 Better Ones) 13:29

6 years之前13:29

13:29

Episode's Topic: Inventory Management Stop losing money from poor inventory management. Use these 7 inventory management techniques to keep your inventory investments from depreciating in the warehouse, and improve your margins right now! Article: https://exponea.com/blog/top-5-e-commerce-inventory-management-techniques-2-better-ones/…

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