))
#8 - Unlocking the European CTV Market with Sarah Lewis
Manage episode 452079560 series 3586453
内容由Amagi提供。所有播客内容（包括剧集、图形和播客描述）均由 Amagi 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
What do rescuing a two-legged dog from Lebanon and redefining Europe's CTV landscape have in common? Everything, if you’re Sarah Lewis. On today’s episode, we chart Sarah's remarkable journey and explore the future of ad-supported streaming in Europe.
00:00 Introduction to Sarah Lewis and Her Journey
03:05 The Role of Advertising in Public Broadcasting
06:00 Nonprofit Advertising and Its Unique Challenges
09:01 Programmatic 101
11:58 The State of CTV in Europe
14:46 The Impact of Free Content on CTV Growth
17:47 Live Sports in European Streaming
23:22 Navigating Regulatory Frameworks in Europe
34:05 The Impact of AI on Advertising and Content Creation
Find us at www.amagi.com
Send us questions and comments to [email protected]
Produced by Next Chapter Podcasts
Amagi is an award-winning media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi supports 800+ content brands, 800+ playout chains, and 5,000+ channel deliveries on its platform in over 150 countries. Learn more about us at www.amagi.com
10集单集
分享
