使用Player FM应用程序离线!
#103 - Where is ABM going next? From the ABM panel at FINITE Fest
Manage episode 332676701 series 2500111
At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next?
And answer it they did! Attendees gained an expert-backed view on the future of ABM, including what really counts as ABM (1:100? Maybe not...) and how automation comes into play.
We thought we'd share it as a podcast so more B2B marketers can get ahead in their ABM.
The speakers are:
Gabrielle Pirzad, Field Marketing & ABM Leader, UK & Ireland, at IBM
David van Schaick, CMO at The Marketing Practice
Robin Izsak-Tseng, VP of Revenue Marketing at G2
Jenna Chambers, Head of EMEA Partnerships at Terminus
Moderated by Celia Slack, Senior ABM Practitioner, EMEA at ServiceNow
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
147集单集
Manage episode 332676701 series 2500111
At FINITE Fest, we had a grand old time learning about key trends, challenges (and solutions of course!) for B2B marketers in 2022. One of our panels was around ABM, where our guests aimed to answer the question: Where is account-based marketing going next?
And answer it they did! Attendees gained an expert-backed view on the future of ABM, including what really counts as ABM (1:100? Maybe not...) and how automation comes into play.
We thought we'd share it as a podcast so more B2B marketers can get ahead in their ABM.
The speakers are:
Gabrielle Pirzad, Field Marketing & ABM Leader, UK & Ireland, at IBM
David van Schaick, CMO at The Marketing Practice
Robin Izsak-Tseng, VP of Revenue Marketing at G2
Jenna Chambers, Head of EMEA Partnerships at Terminus
Moderated by Celia Slack, Senior ABM Practitioner, EMEA at ServiceNow
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.
147集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。