#131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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1y ago 19:01

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Marketing and product, product and marketing. Two peas in the same pod... ideally!
Hear from Stephanie Steggehuis, Chief of Growth at Compleye. Compleye are a budding startup with high growth ambitions, led by a great product. On this episode, Stephanie shares how they've built their product by aligning it with their brand, and most importantly, their audience.
Learn tips on:
- How to feed into product development as a marketer
- Where to get the right data that informs your product development
- How to keep evolving your product to better suit customer expectations
The FINITE Podcast is made possible by:
- Clarity: the fast growing, global marketing communications agency working with leading technology brands.
- 93x: the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
- And Exclaimer: the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.