#143 - Product-led Growth Vs Brand With Nicola Hamilton, VP Marketing Brand And Communications At GoCardless FINITE: B2B Marketing Podcast For Tech, Software & SaaS podcast

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FINITE: B2B Marketing Podcast for Tech, Software & SaaS « »
#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

9M ago 27:43

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内容由Jodi Norris提供。所有播客内容（包括剧集、图形和播客描述）均由 Jodi Norris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.

On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola shares her approach to brand, and the distinction she’s noticed between brand and product-led growth.

You’ll gain inspiration and insight as to how to balance the two.

… continue reading

155集单集

#Business #Marketing #Tech #Alex Price #Technology #Digital #Digital Marketing #Inbound Marketing #Fintech #Software #MBA #B2B #SaaS #B2B Marketing

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#143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

45 subscribers

published 9M ago

分享

MP3•单集首页

内容由Jodi Norris提供。所有播客内容（包括剧集、图形和播客描述）均由 Jodi Norris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

How does your marketing strategy find the balance between product and brand? B2B tech businesses often enter markets and try to grow through PLG. This does work, but oftentimes growth is slowed by a neglect of brand strategy.

On this episode of the FINITE Podcast you’ll hear from Nicola Hamilton, VP Marketing Brand and Communications at GoCardless. GoCardless is a hugely successful B2B fintech with a strong brand strategy built over 13 years. As their marketing communications leader, Nicola shares her approach to brand, and the distinction she’s noticed between brand and product-led growth.

You’ll gain inspiration and insight as to how to balance the two.

… continue reading

155集单集

#Business #Marketing #Tech #Alex Price #Technology #Digital #Digital Marketing #Inbound Marketing #Fintech #Software #MBA #B2B #SaaS #B2B Marketing

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