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内容由Jodi Norris提供。所有播客内容（包括剧集、图形和播客描述）均由 Jodi Norris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#62 - Where to start with B2B product positioning with Vakis Rigas, VP Marketing at Shypple
Manage episode 297334080 series 2500111
内容由Jodi Norris提供。所有播客内容（包括剧集、图形和播客描述）均由 Jodi Norris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace.
On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google.
He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out from competitors and finding the needs of an audience.
---
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
147集单集
分享
Manage episode 297334080 series 2500111
内容由Jodi Norris提供。所有播客内容（包括剧集、图形和播客描述）均由 Jodi Norris 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Product marketing and positioning is about finding context. It's about looking at competitors, categories, jobs to be done and features to cement your product in the marketplace.
On this FINITE Podcast episode, hear from Vakis Rigas, VP Marketing at Shypple. Vakis has an extensive background in product marketing at top tech companies such as Typeform and Google.
He has success-backed ideas for positioning, and how to achieve long lasting success by dominating a category, standing out from competitors and finding the needs of an audience.
---
The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
---
To apply to join the FINITE community, head to finite.community.
147集单集
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类似 FINITE: B2B Marketing Podcast for Tech, Software & SaaS 的节目
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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…
continue reading
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continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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continue reading
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使用Player FM应用程序离线！
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