232. Krystal Zell, CEO of Tonal

Fitt Insider

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Today, I’m joined by Krystal Zell, CEO of Tonal.

After raising $130M last year, Tonal is recalibrating. Doubling down on hyper-personalized at-home fitness, it's leveraging AI to make its hardware smarter than ever.

In this episode, we discuss the company’s intelligent strength training system in depth.

We also cover:

Bringing strength training to new audiences Building a profitable and sustainable business Creating and scaling truly personalized workouts

Subscribe to the podcast → insider.fitt.co/podcast Subscribe to our newsletter → insider.fitt.co/subscribe Follow us on LinkedIn → linkedin.com/company/fittinsider

Tonal’s Website: https://www.tonal.com/ Krystal’s Email: kyrstal@tonal.com Tonal’s FB: https://www.facebook.com/TonalStrong Tonal’s IG: https://www.instagram.com/tonal

- The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.

Fitt Talent: https://talent.fitt.co/ Consulting: https://consulting.fitt.co/ Investments: https://capital.fitt.co/

Chapters: (00:00) Introduction (02:05) Krystal’s experience at Tonal (03:27) Balancing growth and profitability (08:47) Motivation for joining Tonal (12:39) Expanding into new audiences (16:29) Partnerships and distribution strategy (18:16) Messaging and branding evolution (20:43) Changing perceptions about strength training (24:12) AI, personalization, and data-driven experience (28:34) Interoperability and data integration (30:38) Future roadmap (32:31) Consolidation in the industry (35:06) Building a profitable and sustainable business (37:58) Conclusion

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