How 2020 Is Influencing the Social Landscape Featuring Emily Larsen of Blue Bear Creative

Food Marketing Nerds Restaurant and CPG Marketing Podcast

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4y ago 18:58

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Hey folks, thanks for tuning in. On the show today, we have Blue Bear’s own Social Media Strategist, Emily Larsen. Emily has spent her career in social and digital marketing, and today, we’re discussing opportunities and watch-outs for Food & Beverage brands on social media.

In this episode, you’ll hear:

How platforms are catering to the rise in e-commerce
What to keep in mind before investing in TikTok
Why CPG brands shouldn’t sleep on Pinterest

And plenty more. I should caveat this by saying, this episode is being recorded in late August of 2020, and with how quickly social media changes if you happen to be listening back on this episode, the window of the arbitrage from being an early adopter to certain features may have already closed. What we’re saying is, social changes quickly, so the landscape may look a little different if you’re tuning into this at a later date.

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