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Scaling a DTC toy business with Sandra Oh Lin from KiwiCo
Manage episode 444185611 series 2909796
In this week's episode of Found, KiwiCo’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores.
00:00 - Introduction
01:24 - The Story Behind KiwiCo: From Idea to Business
04:53 - Turning an Idea into a Marketable Product
06:32 - Testing and Feedback Beyond the Bay Area
10:00 - Early Marketing Strategies and Organic Growth
15:50 - Expanding into Retail and New Channels
16:06 - The Product Development Process at KiwiCo
21:27 - Fundraising and Navigating the Venture Capital Path
25:51 - Balancing Entrepreneurship with Family Life
31:01 - Early Challenges and Lessons Learned
35:08 - What’s Next for KiwiCo
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each
Connect with us:
195集单集
Manage episode 444185611 series 2909796
In this week's episode of Found, KiwiCo’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores.
00:00 - Introduction
01:24 - The Story Behind KiwiCo: From Idea to Business
04:53 - Turning an Idea into a Marketable Product
06:32 - Testing and Feedback Beyond the Bay Area
10:00 - Early Marketing Strategies and Organic Growth
15:50 - Expanding into Retail and New Channels
16:06 - The Product Development Process at KiwiCo
21:27 - Fundraising and Navigating the Venture Capital Path
25:51 - Balancing Entrepreneurship with Family Life
31:01 - Early Challenges and Lessons Learned
35:08 - What’s Next for KiwiCo
Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each
Connect with us:
195集单集
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