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Scaling a DTC toy business with Sandra Oh Lin from KiwiCo

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内容由TechCrunch提供。所有播客内容(包括剧集、图形和播客描述)均由 TechCrunch 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week's episode of Found, KiwiCo’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores.

00:00 - Introduction
01:24 - The Story Behind KiwiCo: From Idea to Business
04:53 - Turning an Idea into a Marketable Product
06:32 - Testing and Feedback Beyond the Bay Area
10:00 - Early Marketing Strategies and Organic Growth
15:50 - Expanding into Retail and New Channels
16:06 - The Product Development Process at KiwiCo
21:27 - Fundraising and Navigating the Venture Capital Path
25:51 - Balancing Entrepreneurship with Family Life
31:01 - Early Challenges and Lessons Learned
35:08 - What’s Next for KiwiCo

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each

Connect with us:

  continue reading

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Manage episode 444185611 series 2909796
内容由TechCrunch提供。所有播客内容(包括剧集、图形和播客描述)均由 TechCrunch 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this week's episode of Found, KiwiCo’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores.

00:00 - Introduction
01:24 - The Story Behind KiwiCo: From Idea to Business
04:53 - Turning an Idea into a Marketable Product
06:32 - Testing and Feedback Beyond the Bay Area
10:00 - Early Marketing Strategies and Organic Growth
15:50 - Expanding into Retail and New Channels
16:06 - The Product Development Process at KiwiCo
21:27 - Fundraising and Navigating the Venture Capital Path
25:51 - Balancing Entrepreneurship with Family Life
31:01 - Early Challenges and Lessons Learned
35:08 - What’s Next for KiwiCo

Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each

Connect with us:

  continue reading

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