Frictionless Marketing podcast

#Business News #Business #News #Marketing #Lippe Taylor

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

Frictionless Marketing

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Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communication experts can deliver personalized, non-disruptive experiences at peak speed. Listen in for behind-the-scenes stories, expert insights, and discussions on today's best-in-class marketing campaigns. Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules, advertising is no longer the answer, and 'frictionless' frameworks are essential to building your brand.

74集单集

Frictionless Marketing

updated 15天之前

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74集单集

#Business News #Business #News #Marketing #Lippe Taylor

所有剧集

1
The Intersection of Sports Analytics and Baseball: A Conversation with Mike Petriello 39:15

15天之前39:15

39:15

In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making. 00:00 Introduction and Guest Welcome 00:48 Mike Petriello's Journey into Baseball Analytics 02:19 Defining Analytics in Baseball 04:32 The Evolution and Impact of Analytics in Baseball 09:04 Pitching Labs and Technological Advancements 11:08 Incorporating Data into Storytelling and Broadcasting 14:24 The Role of Analytics in Player Contracts and Performance 23:49 Rule Changes and Their Impact on the Game 29:38 The Future of Analytics and AI in Baseball 34:33 Closing Thoughts and Fun Questions Frictionless Marketing is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Produced and distributed by Simpler Media Productions .…

1
Frictionless Medicine: Revolutionizing Surgery: Dr. Nels Carroll on Robotics, Healthtech, and Patient-First Care 27:11

12 weeks之前27:11

27:11

In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll , a board-certified cardiothoracic surgeon at Los Robles Health System. Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns regarding advanced surgical procedures, and his groundbreaking work in Southern California, including the first-ever robotic chest wall reconstruction and single anesthetic robotic lung cancer resection in Ventura County. The episode provides a deep dive into the evolving landscape of robotic surgery and the future of med-tech and AI in the medical field. 00:00 Introduction to Frictionless Medicine 00:13 Meet Dr. Nels Carroll 01:31 Dr. Carroll's Journey into Medicine 02:43 The Role of Education in Medicine 04:11 Patient Concerns and Communication 06:22 Adoption of Advanced Surgical Techniques 07:33 Marketing and Communication in Medicine 10:25 Innovative Surgical Milestones 19:58 Future of Med Tech and AI 25:15 Conclusion and Final Thoughts Frictionless Medicine is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions .…

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Frictionless Medicine: From Code to Care—Dr. Vipan Nikore on Transforming Healthcare with Innovation and Empathy 29:22

15 weeks之前29:22

29:22

In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore , a seasoned physician, technology innovator, and Chief Medical Director at TD Bank. Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub , an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and caregiving responsibilities and discusses trends in healthcare, the importance of primary care, and the impact of AI on the industry. Additionally, he talks about his role at TD Bank, supporting the health and wellness of their employees, and emphasizes the need for a holistic approach to healthcare improvement involving all stakeholders. 00:00 Introduction and Guest Background 00:34 Journey into Telemedicine and Health Tech 02:27 Homecare Hub and Caregiving Advice 04:18 Advantages of Community-Based Home Care 07:27 Challenges and Marketing of Homecare Hub 15:05 Role at TD Bank and Employee Health Initiatives 18:37 Future Trends in Healthcare 26:55 Conclusion and Final Thoughts Frictionless Medicine is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions .…

1
Leading Through Purpose A Conversation with Constellation Brands' Alex Wagner 30:22

18 weeks之前30:22

30:22

In this episode of Frictionless Marketing , host Paul Dyer interviews Alex Wagner , Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program. 00:00 Introduction to Frictionless Marketing Podcast 00:43 Alex Wagner's Career Journey 03:49 Leadership and Team Dynamics 12:52 Brand Purpose and Consumer Engagement 19:30 Measuring ROI and Business Impact 25:14 Values in Action and Corporate Culture 28:09 Fun Conclusion: Reflecting on Personal Preferences Frictionless Marketing is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Produced and distributed by Simpler Media Productions .…

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Frictionless Medicine: Decoding GLP-1s, Obesity, and Media Influence 20:50

20 weeks之前20:50

20:50

In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity. Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it, the discussion also delves into the future of weight management treatments, the exciting developments in the field, and the necessity for preventive healthcare and mindful living. This insightful conversation provides valuable information on understanding obesity as a disease and the ongoing research and developments in therapeutics. 00:00 Introduction and Welcome 00:57 The Impact of Media on GLP-1 Perception 02:14 Addressing Misconceptions and Side Effects 06:11 Obesity as a Disease: Public Perception and Stigma 10:16 Evaluating New Treatments and Medications 15:38 Future of Weight Management and Preventive Health 18:13 Conclusion and Final Thoughts Frictionless Medicine is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions .…

1
Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite 21:01

29 weeks之前21:01

21:01

In this episode of Frictionless Marketing , we welcome Jerome Brathwaite , the Global Head of Brand Equity and Marketing for Cetaphil at Galderma . Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development. Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management. 00:00 Introduction to Frictionless Marketing 00:06 Meet Jerome Brathwaite: Brand Management Expert 01:09 Diving into the Game Time Glow Campaign 02:48 The Ecosystem Behind the Campaign 04:45 Global Impact and Emotional Connection 08:32 Product Innovation and Market Needs 12:53 Leadership and Mentorship Insights 16:45 The Future of Skincare and Beauty Brands 19:03 Musical Past and Marketing Journey 19:59 Conclusion and Final Thoughts Frictionless Marketing is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Produced and distributed by Simpler Media Productions .…

1
Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood 34:18

33 weeks之前34:18

34:18

In this episode of Frictionless Marketing , host Paul Dyer welcomes chats with Amy Atwood , Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals . With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI. Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of AI, storytelling, health equity, and the significance of having communicators at decision-making tables. Moreover, Amy discusses the importance of wellness and reverse mentorship in the workplace. 00:00 Introduction to Frictionless Marketing 00:01 Meet Amy Atwood: A Journey in Corporate Communications 01:01 Key Themes from the Fierce Pharma PR Communications Summit 01:44 The Role of AI in Communications 03:59 Health Equity and DEI in the Pharmaceutical Industry 06:15 The Importance of Communications in Business Strategy 20:20 Crisis Communications: Best Practices and Insights 22:19 Embracing Failures and Learning from Them 23:07 The Future of Communications: Measurement and Analytics 29:10 Wellness and Work-Life Balance for Communicators 32:10 Conclusion and Final Thoughts Frictionless Marketing is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide. Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.…

1
Inside-Out Communication: Engaging Employees First and Then Stakeholders 27:50

33 weeks之前27:50

27:50

In this episode of Frictionless Marketing , host Paul Dyer welcomes Tanya Wymer , Executive Director of Enterprise Communications at Biogen . Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures. Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment. 00:00 Introduction to Frictionless Marketing 00:05 Meet Tanya Wymer: A Journey in Corporate Communications 01:08 Tanya's Early Inspirations and Career Path 02:45 Awards and Transformational Work 04:10 Balancing Transformation and Stakeholder Expectations 05:18 Internal Communication Strategies at Biogen 07:31 Employee-Centric Culture and Brand Refresh 15:15 Global Communication Challenges and Strategies 23:38 Creating a Productive and Creative Team Environment 25:37 Looking Ahead: Exciting Projects at Biogen 26:46 Conclusion and Closing Remarks Frictionless Marketing is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer , online and at booksellers worldwide. Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. Produced and distributed by Simpler Media Productions.…

1
Addressing Health Equity with GSK's Sri Ramaswami: Salathiel's Inspiring Lupus Battle 15:44

33 weeks之前15:44

15:44

In this episode of Frictionless Marketing , host Paul Dyer sits down with Sri Ramaswami , Vice President of US Pharmaceuticals Communications for GSK , to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasizes the systemic barriers in healthcare, especially those affecting marginalized communities, and outlines GSK's initiatives to promote health equity, reduce negative social determinants of health, and improve access to quality care. Sri shares insights into the power of storytelling in creating empathy and driving change and offers valuable advice on remaining adaptable while staying true to one's values in a rapidly evolving industry. 00:00 Introduction to Frictionless Marketing 00:05 A Heartfelt Story of Salathiel's Battle with Lupus 00:54 Sri Ramaswami's Keynote Highlights 02:58 Challenges Faced by Lupus Patients 03:52 Understanding Lupus: Symptoms and Diagnosis 05:31 Systemic Barriers and Health Disparities 06:15 GSK's Initiatives for Health Equity 08:06 Three Pillar Approach to Reducing Barriers 10:09 Advice for Aspiring Professionals 14:07 Conclusion and Final Thoughts Frictionless Marketing is a production from /prompt , the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer , online and at booksellers worldwide. Produced and distributed by Simpler Media Productions .…

1
Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics 40:46

1 year之前40:46

40:46

We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America. At Voyager Therapeutics, Trista plays a pivotal role in shaping the company's strategic vision, managing investor relations, and driving corporate communications. She has a rich history in facilitating effective communications at various stages of company development, from preclinical to commercial, and has worked extensively in both the U.S. and Europe. Trista's expertise extends to areas such as DE&I, corporate social responsibility, and patient advocacy, reflecting her comprehensive approach to corporate affairs. In this episode, Trista shares her extensive experience, tracing her journey from her early days in public relations agencies to her current leadership position at Voyager. She delves into the nuances of storytelling in the biopharma industry, the transition from reporter to corporate leader, and the integration of communications with corporate strategy. Trista offers a unique perspective on the evolution of corporate communications in biopharma and provides insights into the challenges and opportunities associated with this dynamic field. Join us in exploring these fascinating topics and more with Trista Morrison.…

1
Siemens AG Chief Communications Officer, Lynette Jackson 31:22

1 year之前31:22

31:22

We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies. At Siemens, Lynette advocates for the company’s mission to combine the real and digital worlds to address significant challenges such as climate change, urbanization, and digitalization. Under her communications leadership, Siemens continues to innovate in areas like additive manufacturing, automation, and data analytics while also focusing on sustainability. In this episode, Lynette discusses the intricate balance of maintaining legacy while ushering in modernity at a storied company like Siemens. She also touches on the pivotal role of AI in communications and its impact on the Chief Communication Officer role and she delves into the fascinating concept of the industrial metaverse and offers her nuanced perspective on navigating the complex intersections of technology, leadership, and communication. Join us as we unpack these topics and more with Lynette Jackson. ----- Produced by Simpler Media…

1
Linda Zink, CMO of The Simply Good Foods Company 36:32

1 year之前36:32

36:32

Today, we're excited to chat with Linda Zink, the Chief Marketing Officer at The Simply Good Foods Company. Linda's illustrious career in the food and nutrition space includes influential roles at Atkins Nutritionals and Quest Nutrition, both of which are now part of Simply Good Foods. Before joining The Simply Good Foods Company, Linda was instrumental in steering marketing and innovation at WhiteWave Foods and held pivotal positions at Kellogg's, Clorox, and multiple other very notable companies. Linda's expertise in marketing and product innovation has been a driving force in reshaping the way food companies approach health and wellness trends, and her journey reflects a deep understanding of both consumer behavior and market trends. In this episode, Linda delves into her extensive career, from the evolution of the Atkins and Quest brands to the challenges and successes of marketing in the ever-changing landscape of health-conscious consumerism. She also dishes out her insights on personal growth and leadership, reflecting on how her experiences have shaped her approach to innovation and team building. So, without further ado, let's welcome Linda Zink, Chief Marketing Officer at The Simply Good Foods Company. ----- Produced by Simpler Media…

1
Horizon Therapeutics Former EVP Corporate Affairs and CCO, Geoff Curtis 31:40

1 year之前31:40

31:40

Today, we’re thrilled to speak with Geoff Curtis, the former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. Before his impactful tenure at Horizon, Geoff was a senior vice president at Edelman Public Relations, leading media strategy and execution for a multitude of pharmaceutical, biotech, and medical device clients. His journey in the healthcare communications landscape spans over two decades, with notable roles at Real Chemistry, GCI Group, and the Pharmaceutical Products Division at AbbVie. In today’s episode, Geoff details his extensive career journey from his early days in public relations and advertising to his pivotal former role at Horizon Therapeutics, a biopharmaceutical company dedicated to developing transformative medicines for individuals grappling with rare and rheumatic diseases. Geoff also illuminates the dynamic interactions between patient-centric approaches, corporate stewardship, and the challenges associated with the swiftly evolving healthcare landscape. Moreover, he shares his personal growth narrative, reflecting on how a three-day offsite event altered his outlook on feedback, propelling him toward seeking coaching to enhance his leadership acumen. Without further ado, please welcome Geoff Curtis, former Executive Vice President of Corporate Affairs and Chief Communications Officer at Horizon Therapeutics. ----- Produced by Simpler Media…

1
Addressing Patient Needs in a Consumerized Landscape with Neurocrine Director of Brand Marketing, Brooke McCausland 24:56

1 year之前24:56

24:56

Today, we're delighted to speak with Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Before joining Neurocrine, Brooke served as senior manager of medical aesthetics at Allergan. Brooke's journey, however, is pretty unique as it intersects the worlds of education and biotech. Brooke spent significant time as a teacher in multiple districts, which instilled in her a deep passion for making a difference in children's lives. This passion, combined with a personally driven mission to combat neurological diseases, fuels her work at Neurocrine Biosciences. In today's episode, Brooke explores her unique journey from elementary teaching to a leadership role at Neurocrine Biosciences, a San Diego-based biotech company dedicated to discovering, developing, and commercializing life-changing treatments for people with serious, challenging, and under-addressed disorders. Brooke delves into the company's evolution from a startup to an industry leader and will examine the evolving landscape of healthcare, focusing on the intricate relationship between patient needs, corporate responsibility, and the complexities of modern healthcare marketing. Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. Without further ado, please welcome Brooke McCausland, Director of Brand Marketing at Neurocrine Biosciences. ----- Produced by Simpler Media…

1
Unlocking the Epigenome with Tune Therapeutics Director of Communications Glenn Murphy 36:59

1 year之前36:59