27 - Building Trust and Adding Value in Partnership Programs- Bryan Williams

Friends with Benefits

Bryan Williams, founder of Hockey Stick Advisors, shares his insights on building successful partnerships.
He emphasizes the importance of building trust, remaining authentic, and helping partners win.
Bryan also discusses the value of working within app marketplaces and large ecosystems, and how to stand out and build strong relationships within those ecosystems.
He highlights the growing tech scene in Australia and the opportunities it presents for businesses.
**Key Takeaways:**
- Building trust is crucial in partnerships, and it starts by understanding what the company and the person responsible for achieving their targets care about.
- To stand out in app marketplaces and ecosystems, focus on being the easiest partner to work with and solving real customer problems.
- Partnering with partners' partners and working with other app partners in the ecosystem can lead to accelerated growth and increased visibility.
- Prioritize your time and protect it by saying no to unnecessary meetings and focusing on activities that drive the most value.
- The tech scene in Australia is growing, with various conferences and events providing opportunities for networking and scaling businesses.
**Quotes:**
- "Show me, you know me. Understand what the company cares about, who is responsible for achieving that target, and how they are tracking against it." - Brian Williams
- "Partnerships take time and require an intentional plan to deliver on the promised value." - Brian Williams
- "Consistency is a competitive advantage. Show up consistently and deliver value to build trust and strong relationships." - Brian Williams
- "Partnerships are about people doing business with people. Help sales teams achieve their goals and they will bring you in." - Brian Williams
***Chapters****
00:00 Intro
08:57 Bryan’s optimism about partnerships
18:22 Importance of trust in partnerships
28:18 Building a strong app marketplace
39:34 Discipline and perserverance
42:37 Balancing work and life
49:07 Outro