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Why breaking into the Chinese market is big business
Manage episode 429116980 series 3586510
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When developing an IP strategy, considering which regions to acquire IP protection is a vital step in ensuring a product or invention is secure. China boasts a prominent and innovative IP market, and homes one of IPH’s largest offices.
Dr Siqi Wang is a Principal at Spruson & Ferguson, and Head of Patent in the firm’s Chinese practice. Here she shares her expertise on China’s IP system with host Lisa Leong, and shares the value of considering the Chinese market when building an IP strategy.
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