))
Episode 116: Holistic B2B marketing attribution. How to measure B2B marketing and make the right decisions with Steffen Hedebrandt
Manage episode 379937436 series 3072965
内容由Andrei Zinkevich提供。所有播客内容（包括剧集、图形和播客描述）均由 Andrei Zinkevich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Sign up to all live workshops and podcasts here: https://lu.ma/fullfunnel
The Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B marketing the right way.
We'll cover:
How to see an impact on revenue of all offline and online touchpoints with target accounts and prove the efficiency of a specific program
How to inspect the time it takes from first contact to closed deal and incorporate it when evaluating marketing performance
How to apply attribution across and between pipeline stages to see what's working where.
The revenue report or how to measure what's really important
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Steffen Hedebrandt оn Linkedin: https://www.linkedin.com/in/steffenhedebrandt/
…
continue reading
The Social selling "playbook" for most companies (because it's rarely an actual and formalized process) is this by the new episode of Fullfunnel Live we're going to cover with Steffen Hedebrandt, CEO @Dreamdata, the holistic b2b marketing attribution or how to measure B2B marketing the right way.
We'll cover:
How to see an impact on revenue of all offline and online touchpoints with target accounts and prove the efficiency of a specific program
How to inspect the time it takes from first contact to closed deal and incorporate it when evaluating marketing performance
How to apply attribution across and between pipeline stages to see what's working where.
The revenue report or how to measure what's really important
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Steffen Hedebrandt оn Linkedin: https://www.linkedin.com/in/steffenhedebrandt/
139集单集
分享
