Episode 117: Sales and Marketing's Collaborative Journey to Revenue Acceleration witch Leanne Chescoe

Full-Funnel B2B Marketing Show

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1+ y ago 1:36:10

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In this Episode Andrei Zinkevich (Fullfunnel.io) and Leanne Chescoe (Demandbase) cover:
How to go from siloed teams to revenue-driven organization: 2 levels of marketing and sales alignment.
How to develop joint marketing and sales playbooks: real examples
How to start a revenue acceleration journey from scratch and how to scale the processes
The significance of data and analytics in the collaborative journey of sales and marketing.
How businesses can use data-driven insights to make informed decisions and drive revenue growth.
The benefits of marketing automation tools and sales enablement platforms in streamlining processes and improving collaboration between sales and marketing teams.
The importance of open communication and a feedback loop between sales and marketing teams. Share strategies for fostering better communication and collaboration.
RESOURCES
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-c
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsl
Join our community for B2B marketers - The Trenches: https://sendfox.com/trenches
Upcoming events: https://lu.ma/fullfunnel/events
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog
Leanne Chescoe оn Linkedin: https://www.linkedin.com/in/leannechescoe/

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#Business #Marketing #Andrei Zinkevich