Game Face: Female Athletes Are Redefining Commerce

Future Commerce Podcast: eCommerce, DTC and Retail Strategy

feat. Alexa Lombardo and Candace Stewart

Alexa Lombardo and Candace Stewart co-host this week breaking down the intersection of female athletes, beauty, and commerce. Learn how female athletes are revolutionizing both the sports and beauty industries through authentic storytelling and strategic brand partnerships. Listen now!

Tunnel Fits: The Court is the new Catwalk

Key takeaways:

• Female athletes are leading the charge in authentic storytelling, making them ideal partners for beauty brands.
• Collaborations between beauty brands and female athletes are reshaping traditional beauty standards and enhancing product credibility.
• Investment in emerging sports like rugby can yield significant returns as these sports grow in popularity.
• Thoughtful and authentic brand partnerships, like SKIMS by Kim Kardashian, can effectively support and promote female athletes.
• Brands can benefit from aligning with athletes' lifestyles, creating authentic and relatable connections with their audience.
• [00:10:11]: "Female athletes are just really better storytellers, versus their male counterparts." - Alexa Lombardo
• [00:39:54]: "SKIMS by Kim Kardashian... She's done it right. She's included the athletes. The athletes are centered in that." - Candace Stewart
• [00:42:29]: "Sports are part of a lifestyle, and brands thinking about how they can fit into the lives of these athletes can create really natural and impactful partnerships." - Alexa Lombardo

Associated Links:

• Learn more about Alexa Lombardo and Candace Stewart
• Read Game Face: How Beauty Brands Are Scoring Big with Women's Sports
• Check out Future Commerce on YouTube
• Check out Future Commerce+ for exclusive content and save on merch and print
• Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce world
• Listen to our other episodes of Future Commerce

Have any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!